Saturday, December 30, 2023

A Publix Rodeo at the Town Corral


Publix #136 (the first) / Food World #721 / Publix #282 (the first)
1202 Bermuda Avenue (now John Young Parkway) -
Town Corral Shopping Center - Kissimmee, FL

Today's post is a presentation of Osceola County retail

     Howdy y'all, it's time for us to wrangle up some former Publix stores down at the ol' Town Corral! After recently finishing my posting series to celebrate the 10th anniversary of AFB, I want to dive just a little bit deeper into a former supermarket located next door to one of the former Albertsons stores I profiled during the celebration series. Located just steps away from former Albertsons #4410, another former supermarket hides within the walls of Kissimmee's Town Corral Shopping Center, that being a former Publix. I had originally thought about including today's photos as part of my post where we toured the auction of the former Albertsons a few hundred feet away, but that post was pretty long as it was, so I figured I could pull out this portion for a separate MFR feature of its own. While my tour of the former Albertsons in its abandoned state proved to be quite the interesting experience, the former Publix proved to be pretty interesting too. It wasn't to the level of that old Albertsons (which will certainly be hard to beat), but for a building that hasn't housed a supermarket since the late 1980's, I was quite impressed with what relics could still be found on the premises. We'll get to see those relics in just a moment, but first, here's a quick recap of this shopping center's history:


     Town Corral Shopping Center was originally constructed in 1967, with the center's grand opening celebrations happening that May. The original section of Town Corral Shopping center was the long strip facing Bermuda Avenue (now John Young Parkway), containing anchor stores TG&Y, Publix, and Eckerd Drugs. The new shopping center was one of Kissimmee's earliest, located just north of downtown in the city's original retail strip along US 192/Vine Street. Bermuda Avenue/John Young Parkway and US 192 comprise Kissimmee's primary north-south and east-west arterials, so this was a prime location for the construction of a new shopping center. A few years after the center's original construction, a Zayre Discount Store was added as a 4th anchor to the plaza, built at the plaza's south side facing US 192. The Zayre building was demolished in the early 1990's after Ames, who purchased Zayre in 1988, pulled out of Florida in 1990 and vacated the building. The demolition of the former Zayre made room for the construction of the new Albertsons in 1993, with Albertsons' parking lot taking the place of the former Zayre building.


     A while back I happened to come across an old Kissimmee-area newspaper at an estate sale. After flipping though it, I came across an ad featuring a photograph of the original Town Corral Shopping Center as it looked in 1971. The photograph gives us a nice overview of the entire shopping center pre-Zayre, as the photographer would have been standing where the Zayre building was later constructed to take this photo. All 3 of the center's original anchors are visible above, with Publix's distinctive Wing facade standing out from the rest of the building.


     For completeness, here's the rest of the ad the photograph came from, which lists the name of the plaza's other tenants at the time, in addition to TG&Y, Publix, and Eckerd. Town Corral was never a large shopping center, but it had a fairly well-rounded collection of tenants in its early days.


      That same newspaper also contained the Publix ad above, listing all the specials one could find at the Town Corral Publix on the week of October 1, 1971. The Town Corral Publix was Kissimmee's first Publix store, and the town's only namesake Publix until the opening of store #228 at Mill Creek Mall in 1980. However, prior to the opening of store #228 on Kissimmee's eastern side, Publix had felt they'd outgrown the tiny Wing Store at Town Corral. After 11 years at Town Corral, Publix made the decision to move store #136 one mile to the west in 1978, relocating to a much larger building next door to Kissimmee's new Kmart. Following Publix's move, the company didn't abandon Town Corral completely - after a brief conversion period, Publix transformed their old space at Town Corral into one of the company's Food World stores in early 1979.

Photo courtesy of the Publix Archives

     I've mentioned Food World in passing a few times, and eventually I'll have a post on AFB with a more in-depth discussion into Food World at some point, but for now let me give everyone a brief explanation of the chain today. Launched in 1970, Food World was Publix's "discount" grocery concept. Discount banners were a popular new concept for supermarket chains in the 1970's, a time when other chains like Jewel (Jewel-T), Food Fair (Pantry Pride), and A&P (WEO) were experimenting with similar concepts due to the economic turmoil at the time. Food World began as a store a little more bare-bones than the typical Publix, featuring discounted prices, a blue color scheme, and did not issue trading stamps like the regular Publix stores of the time. Food World stores were rounded out by the brand's famous rotating globe that graced the exterior of all of Food World's stores. The photo above is of an unknown Food World location, but the famous globe can be seen rotating proudly over the facade.

     Kissimmee's Food World was one of the last few Food World stores to be opened by Publix with its 1979 opening date. The last new Food World opened in 1980, and the concept began its retirement in the mid-1980's. Publix also opened some interesting Food World prototypes in the late 1970's that were quite grandiose and not really something you would expect out of a discount format store, but I don't want to get too deep into the quirks of Food World today - I have another tour where that discussion will be much more appropriate!


     Kissimmee's Food World store, location #721, operated for 6 years until it was converted back into a regular Publix on March 23, 1985, the same day the 6 other remaining Orlando-area Food World stores converted back to the parent brand. The reborn Town Corral Publix, the original store #282, lasted until May 17, 1989. The following day, store #378 at South John Young Parkway and Pleasant Hill Road opened to replace #282. With its close proximity right between the relocated #136 and #228 at Mill Creek Mall, the late 1980's incarnation of the Town Corral Publix was a bit redundant (in addition to being in a small and outdated building), so I'm not surprised Publix chose to relocate this location 3 miles to the south to a part of town without a Publix of its own. Much like this location, the other 6 of the converted Orlando-area Food World stores didn't last very long, and were gone by the turn of the 1990's (either closing outright or being replaced by a modern Publix nearby).

*Thanks to the Sing Oil Blogger and duckman66 for clarification on the history of store #282 above


     The turn of the 1990's was a rough period for Town Corral, with the closure of Publix, TG&Y, and Ames all happening within close succession. The arrival of Albertsons in 1993 brought a little bit of life back to the shopping center, with the construction of the Albertsons completely transforming the southern end of Town Corral where the vacant Zayre and TG&Y stores were located. While the old Zayre and the majority of the TG&Y building were demolished to make room for the new Albertsons, the old Publix and Eckerd spaces survive to this day. Today, the former Publix is divided between Once Upon A Child, Dollar General, and Chamberlin's Natural Foods, with an Aaron's Rent-to-Own store occupying the former Eckerd.

    The last two photos show the former Publix space as it looked in 2015 and 2023. In the time between me taking those two photos, Chamberlin's and Dollar General updated their logos, and Once Upon A Child took over the former La Familia Pawn Shop.


     Stepping onto the plaza's front walkway, we see Publix's original windows and marble trim still survive today. I noticed these original remnants hanging around during my original visit to Town Corral in 2015, but it took me until early 2023 to investigate this building further...


     …and by investigate further, I was specifically intrigued by the Dollar General space. I'm not super sure about the lineage of this building's tenants between Publix's 1989 closure and the early 2000's, but I do know Dollar General opened in this space in April 2001, 12 years following Publix's departure. There's a chance this space, the former center slice of the Publix building, sat empty between Publix's closure and Dollar General's opening, because...


    ...it still feels a lot like Publix in here! While the Once Upon a Child and Chamberlain's spaces were pretty well rebuilt, Dollar General didn't to much to their sliver of the old Publix building. The original 1960's Wing Store striped terrazzo still shines strong in here to this day, contrasting quite a bit with Dollar General's bright yellow walls.


     The terrazzo surviving is one thing (and pretty easy for any new tenant to preserve), but even better yet is the store's back wall - it still features some of Publix's original wall texturing 34 years later! Being the middle slice of the old Publix, the back wall was the only portion where any of Publix's original decor would have survived (as the front wall is all windows) - wouldn't it have been interesting if Dollar General had taken either the left or right sides of the building after seeing this? Publix (and Food World's) meat department would have been back here, that linked photo showing what this store would have looked like back in its early Wing Store days. Most likely the meat coolers or a service counter would have been located in the area where the terrazzo switches to the white vinyl, and the paneling above was probably some kind of remnant from Food World's decor (as I doubt the 1985 rebrand was super thorough outside of some new paint and hanging signs).


     Seeing the original terrazzo exposed was exciting enough for me, but the paneling on the back wall was a fun bonus! I wish I had thought to pop into this Dollar General during my original visit, but better late than never I suppose. Unfortunately, in true Dollar General style, the back aisle of the store was jam-packed with pallets of merchandise waiting to be put out that I couldn't navigate around, so I wasn't able to see much more of what was back there while I was in here. Oh well, at least we have the original Wing Store terrazzo to entertain us through the rest of the store!


     With the publication of this post coinciding with the post-Christmas clearance shopping season, I guess it's fitting to display some of this store's clearance merchandise left over from the 2022 season. I visited this store well into January too, so the Christmas clearance that was left had been sitting around for a little while by this point too. I'm not surprised Twinkie-flavored candy canes were sitting around that long though - those just seem weird!


     This Dollar General isn't very wide, but it goes back pretty far. The entire store was 5-6 aisles wide, but each aisle was broken into 3 segments, with two sets of center dividing aisles in the store.


     Here's a look down the store's left side wall, with Chamberlin's Natural Foods on the other side of that partition. Chamberlin's tiled over the original Publix terrazzo in their sliver of the former Publix building, with Once Upon a Child opting for faux wood flooring to cover the old terrazzo in their portion.


     Our final interior photo showcases the change in direction of the terrazzo stripes, which would happen in the center of the salesfloor in these older Publix stores. Dollar General's shelving blocks most of the transition, although the V-shaped change in direction did pop out through one of the center cut-through aisles.


     Since the original Publix relocated to a new building in 1978 after only 11 years here, this store was never expanded, with Food World and the 2nd incarnation of Publix all occupying the original approx. 25,000 square foot Wing Store space. While the size of the building hasn't changed, the facade certainly has, although I'm not sure when the building's facade was redone to bring it to its current look. The current facade may have been added as part of a remodel that coincided with the construction of the new Albertsons store in 1993, after Publix closed, but I'm not sure if that was the case or if Food World/Publix Part 2 was responsible for the new facade.


     To complete our look at the remaining relics of retail past here at Town Corral, here's a look at the center's former Eckerd store. Eckerd remained at Town Corral until 1999, when the company constructed a new freestanding store across the street. Aaron's Rent to Own currently occupies the former Eckerd space at Town Corral, with Eckerd's oval still lingering behind Aaron's logo in my 2015 photo. Unfortunately, Aaron's updated the facade recently, which resulted in the loss of the oval.

     With this short look at the rest of the Town Corral Shopping Center, I'm glad to have tied up my few remaining loose ends at this shopping center. I know my posting to MFR is sporadic at best, as I tend to put most of my efforts into writing posts for AFB to keep that schedule on track, but I just wanted to remind everyone that I haven't forgotten about this blog! I have plenty for to write for MFR in the future, it's just a matter of me finding the time to do just that between AFB posts. Anyway, AFB will return in the new year on January 21st, and hopefully you'll be seeing more from me here on MFR before long!

Anyway, I wish everyone a Happy New Year, and until the next post,

AFB

7 comments:

  1. A Publix discount format! Now how do you like that! Jewel-T and WEO certainly made it to Texas, but I'll add another confusing 1970s discount supermarket format from a major grocer: Bi-Lo. No, not that Bi-Lo! In around the 1970s, early 1970s, Kroger converted some older stores, including a Henke & Pillot store from the 1930s that was the subject of the 4000 Polk The Year of Kroger post at HHR, to a discount banner called Bi-Lo. This experiment didn't last too long and eventually 4000 Polk at least returned to being a Kroger. So, yeah, if you ever see Bi-Lo references regarding Houston, it was an extra cost-cut version of the Kroger Cost Cutters.

    It is neat to see the terrazzo survive all this time at the Dollar General! Seeing retro relics like that is something I associate more with Big Lots than Dollar General, but the weird Hostess Twinkies thing does seem like a DG special. Wasn't it at a DG Market or PopShelf (or the weird combo of the two) that you spotted Hostess brand wax paper? Maybe I'm thinking of something else, I don't know! It was something crazy, I know that!

    The floor striping and extreme discount store combo kind of reminds me of what 99 Cents Only did at some of their early 2000s stores at the very least. Here is an example near me at a former Sav-On Drugs and Walgreens location: https://maps.app.goo.gl/hVLZscxkoEN3y93y6

    Those old ads are interesting. The one for the shopping center is a bit interesting. It is too bad you weren't around to shop at Augie's Enchanted Mirror while listening to soft music in air conditioned mall comfort! The Publix ad is also a bit interesting. At first I thought those were plastic bags all over the ad, but that didn't make sense as those bags came along quite a bit later. I guess they are aprons which would make sense for a BBQ sale like that.

    Anyway, I'm looking forward to seeing the next chapter of 'As the Food World Turns'. In the meantime, happy new year to you and all the AFB/MFR readers! Hopefully 2024 isn't the year you have to have to rename AFB to Kroger Florida Blog or something like that. That just wouldn't be a 'Welcome'd change given that Kroger was even less of Florida's Choice than Albertsons!

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    1. I guess it's true every supermarket chain possible wanted in on the discount concept in the 1970's, especially if Publix joined in the party! Who knows, with Aldi buying Winn-Dixie, maybe Publix will get jealous and bring Food World back from the grave!

      I know Kroger has a few discount formats in various places these days, but I guess Bi-Lo wasn't the winning formula back when that was around. I've never heard of Kroger's Bi-Lo until your post on the 4000 Polk Kroger, so it's interesting how that concept came and went so fast.

      Dollar General has a handful of stores in former supermarket spaces where some relics linger to this day, but this is certainly a rarer occurrence. The fact the marble survived on the exterior is what intrigued me to see what was inside this store, as well as a visit to another DG in part of a former Publix with similar results to what we saw here. And yes, that was the DG Market + Popshelf in Merritt Island where I saw the Hostess Wax Paper - DG must have some weird partnership with Hostess with all those crazy products that seem to end up here!

      I see the similarity between that 99 Cents Only store and this DG - it's the angled flooring pattern that really seals the deal there! 99 Cents Only is a lot more colorful though, and seems a lot more chaotic than DG!

      These days I had to settle for shopping at Dollar General while listening to music on a staticy radio some employee put out in the partially-working air conditioning - certainly not as enchanting as Town Corral was described back in 1971!

      Happy New Year to you as well! Thankfully I don't find "The Krogertsons Florida Blog" to be as catchy of a name, so I think I'll keep the name the same for now regardless of what happens!

      And "As The Food World Turns" - I may have to steal that as the title for my Food World post when I get to that! :)

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  2. I never would have expected to find terrazzo floors in a Dollar General – what a nice surprise! I'm glad you got some pictures of this store before Dollar General decided to move (as it seems they have been doing a lot of lately) and capture the old wall texturing and marble as well.

    I also have some info for you regarding Publix #282; somebody had previously added this information to my spreadsheet, but the Town Corral store closed in May 1989. I also believe this Publix opened on March 23, 1985, rather than the 28th since that was the Saturday before the first grand opening ad was published (that's also what Duckman66 had listed in his sheet for the conversions). You've opened the Food World can of worms for me!

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    1. Dang it! I forgot to comb through all of the tabs I had open when I published the original comment. Publix #282 closed on May 17, 1989, and was replaced by #378 several miles down the road. Somebody filed a lawsuit claiming that Publix was preventing other grocers from moving to the shopping center by holding onto the lease despite the store already closing. We've seen that Publix has since resorted to using even more drastic measures.

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    2. If you ever wanted to find a way to make a Dollar General classy, just add terrazzo! (And hope there isn't a bunch of junk on the floor blocking said terrazzo!) This was certainly one of the more interesting Dollar Generals I've been to though. I've seen some of these older Dollar General stores relocate, but there's still a decent number of these older strip mall locations floating around down here. At least DG doesn't seem to be in a huge rush to purge the older locations.

      Thanks for all that extra info on this store's second life as Publix - I added it all into the main post above. I never realized #378 was this store's ultimate replacement, especially since that store was way on the other side of town (but with #136 and #228 so close to Town Corral, I guess such a move made sense). Even with the lawsuit, it still seems like Publix got their way with this store - Albertsons didn't come along until right after the lease expired, although had it not been for that lease, maybe Albertsons would have began preparations for their store a year or two earlier.

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  3. I look forward to reading your future post on Food World, but this was a fun introduction! The classic facade photo was neat to see, even if it wasn't of this location specifically. It was also cool to see those relics inside the Dollar General! Hats off to you for a happy new year, pardner!

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    1. I still have a bit more to sort out with Food World, but one of these days I'll get around to that post, as this sure ain't my last rodeo with them! The spinning globe on the front of the store would have been neat to see in-person, and a neat touch.

      Happy New Year!

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