A Grand Opening - Publix #1798 - Crawfordville, FL

Publix #1798

Crawfordville Commons

2343 Crawfordville Highway

Crawfordville, FL 32327

Live, Local, Late-breaking: This is the Sing Oil Blogger

Today I am reporting to you live from the Crawfordville Commons Shopping Center on Crawfordville Highway (US Highway 319) where Publix #1798 is holding its grand opening celebration.  This marks a milestone in the chain's history as this is its 1,300th store, and the first Publix in Wakulla County.  Although the company calls the Sunshine State its home, there are still several other rural counties which do not contain a single Publix, primarily concentrated around Florida's Big Bend region;  however, Wakulla County no longer holds that distinction!

Some Background

For those who aren't familiar with the area, Crawfordville is an unincorporated community located about 15 minutes southwest of Tallahassee.  It also happens to be the county seat of Wakulla County and is one of only two unincorporated county seats in the state.  The county is famous for the nearby Wakulla Springs State Park, and is a common place for travelers to stock up before heading to the beaches at Alligator Point or St. George Island.  Crawfordville has been home to a Winn-Dixie for a number of years, but Publix recently decided it was time for them to get in on the action.

I bring up all of this because this store has one more unique quirk: it is an Evergreen-built 45M from an era full of 49M-2 builds.  It seems like Publix is determined for their default prototype to be the 49M-2, and has only sprinkled a few 45Ms around sparingly.  I was interested to find out what (if anything) has changed with this prototype since the rollout of Evergreen, so I was excited to learn that #1798 was built to that design.  I suppose the smaller population of the area led Publix to shy away from building a fancy 49M-2 and instead resort to a tried-and-true 45M.  

Publix announced that they would build this store back in 2021 after months of speculation. Fast forward to August 4, 2022, and we see the culmination of that work with the grand opening ceremony for the 46,811 sq. ft. store.  I have been to one other Publix during its first day in operation, but this was the first time I attempted to visit a grand opening.  I certainly enjoyed the experience and had an excuse to see the sun rise, which is nice; the only problem is I missed the ribbon cutting by a minute or two since I was caught in the traffic.  Oh well, I still got to be there!

The store held its grand opening at 7 AM sharp, but I was out of bed well before then.  At least I had some nice weather for my morning drive!

The Store

We'll take our first look at the store from Crawfordville Highway.  The attached shopping center is also  scheduled to include a Publix liquor store and several other tenants, none of which had opened as of this morning.

The ribbon might've already been cut, but there was still a line to check out this place at 7:04 AM.

I'd like to also point out how this store still received the windows flanking the façade, which typically allow for stock photos to be displayed.  This is customary in 45M stores, but I don't believe I have seen this feature in a 49M-2 or 54M-2.  I'm curious as to why Publix left them in this design and if they will add stock photos eventually.

A lot of people woke up bright and early to check out their new Publix!

As I entered the store, I was greeted by several employees, handed a sales flyer and store directory, and passed a matte grey buggy for my shopping trip.  I've noticed the grey shopping carts before, but this is the first store I've seen them exclusively used as opposed to the typical chrome ones.

I didn't manage to get a picture of the customer service island, but it was placed in the same location it has been for the last 15-20 years.  This location got one of the "deluxe" Evergreen customer service islands as opposed to the rectangular ones rolled out during the later years of Sienna.  I haven't seen many of these in person, but they seem to have more storage used for Instacart staging.

Otherwise, this section of the store looks largely the same as any other 45M I have seen.

The biggest exception to that statement is the addition of a dining nook to the right of the bakery.  Typically, cake refrigerators would be located between the bakery counter and the floral section, but this store carved out a space for customers to munch on a Pub Sub.

This change resulted in the bakery using taller display tables for their product on the sales floor (as opposed to the nesting tables seen in other stores) and other cake coolers being in the middle of the sales floor as well.

The bakery may have been altered for the new design, but the deli looks the same as every other recent 45M store I've seen (the tile backsplash being the one exception).

Sorry for the unflattering picture, but Plato even made an appearance at the grand opening!  I just hadn't realized that Publix decided to change the costume for Plato at some point, and still thought he looked like this.  I personally like the old look better.

Another familiar sight is the placement of the produce department.  I've been to stores dating back to the 1990's which have this identical configuration, but it seems to work well for the chain (if you didn't guess, the produce department was in the back right corner of the store).  

Publix may be known for the cleanliness in its stores, but that effort is heightened during a grand opening.  If you can't tell, every single piece of fruit was perfectly placed, and I couldn't resist taking a picture (a lady also got out of the way for me to have a clear shot).

I can see how there is an art to store openings, so I'm glad I was able to capture a glimpse of how perfect everything was intended to look.  I also didn't have to shy away from taking any pictures because people were gawking over the sights of the shiny new store!

The meat and seafood department found their standard placements, just to the left of the produce service window.  I do find it interesting that this store received the premium, frameless glass seafood display cases.  I haven't paid attention to other recent new-builds, but those cases were the hallmark of an especially premium Sienna store nearly 10 years ago.

We'll take one last look down aisle 1 (the grand aisle) before we mosey our way through the rest of the store.  

I'd imagine that the one yellow pipe in the ceiling is probably colored as such for safety reasons (it is probably a gas line), but it still seems very distracting against the otherwise grey ceiling.  I'd be curious to see if I notice this in other stores, or if it is a piece of modern Floridian building codes.

The rear actionway was full of action today!  This would also be a good time to point out another observation I've made: it seems like any store which received grey aisle sign frames with its Evergreen remodel was either a new-build or remodeled from an Invigorate (CM 2.5) flavor which used older aisle signs.  Most Sienna remodels seem to reuse the existing green frames, which could be an easy way in the future to identify the remodel history of a store.  I'll also note that several of the early Evergreen stores still received the green aisle sign frames, but they were likely existing stock.

Our first aisle examination will be on aisle 4: home to a plethora of baking supplies (and some sugar products which continue to sport the phased-out Publix packaging).

Turning around, the meat counter proudly boasts its offerings of beef, pork, lamb, veal, turkey, chicken, and smoked meats.  Wouldn't smoked meats likely fall into one of those other six categories?

The next piece I want to highlight is how perfectly stocked the grocery aisles were.  Most aisles had one or two Publix employees stationed at each end who would move product to the front as a customer removed an item.  The soft drink aisle was especially crowded because it hosted representatives from Coca-Cola and Pepsi who were ready to replenish the shelves after one item was selected.

The fact that most shelves were fully stocked was a sight to see in its own right (especially after the last few years), but a brand-new store still couldn't escape the infamous "Our Apologizes" tags.  Only thirteen-minutes into this store's life, it already had vacancies on its shelves; however, I believe this section was empty before the store opened.  I would like to note that I saw a shortage of Topo-Chico at other stores I have visited recently, including ones run by other companies such as Winn-Dixie.

If you didn't know it already, I had a doggone good time visiting this store!  Let's check out all of the pet supplies on aisle 8!

I wonder how long it took somebody to ensure every bag of dog food was perfectly placed and spaced on the shelf; regardless, it looks really nice!

At this point, I've probably been to around 10 Evergreen stores since my first visit to Publix #1306 in November.  It seems like every store I visit still boasts a new stock photo, and the one which caught my eye today was the rosemary over the meat coolers. 

The rosemary may be new for me, but the faithful I 💚 Green #Publix collage was still on proud display over the packaged lunch meats.

We also find Mr. George residing over the coffin cooler between aisles 10 and 11.  I've had mixed results finding this picture in every new or remodeled Publix, but the company has been doing this since at least 2014.

Likewise, aisle 11 looks like most other grocery store freezer aisles.

I mentioned how I wasn't able to get a great view of the customer service desk, but we can see the edge of it (or the entirety of the "R-VICE" desk, Publix's place pickup information about all of its vices) along with half of the checkout space.

Aisle 13 was lucky enough to be fully stocked with paper products.  Even though we have mostly recovered from the run on toilet paper, it is still surprising to see so much toilet paper!

Dairy and bread round out aisle 16, which is the final aisle along the left wall of the store.

I feel like I only noticed this a week or two ago, but when did stores begin stacking the Pillsbury tubes (biscuits, crescent rolls, etc.) on their end instead of having them lie on the shelf?

These pictures may not all show it, but the store was very crowded for 7 in the morning – it was more like the crowd I'd expect to see around noon on a Sunday as people are racing to pick up groceries after church.  This store also had tons of employees available to greet and direct customers, in addition to handing out samples.  The only sample I got was a piece of croissant from the bakery, but I also saw a lady offering tastes of a savory dip near the deli (it was too early in the morning for that).  I heard somebody mention ice cream, but I never saw that station.  

Interestingly, many of the employees were likely serving temporary shifts and were on loan from some of the Tallahassee stores.  I saw several workers buzzing around with blue nametags, which is a clear indicator that they worked at the GreenWise Market on Gaines Street and were only there to assist with the opening.  I suppose a GreenWise uniform is good enough for Publix's standards, as opposed to providing a special shirt and nametag just for the day.

Grand opening celebrations are known for their giveaways and sales; likewise, the first 1,000 customers received a free insulated bag (you can see several examples in this shot).  A table out front also offered information on Club Publix along with pens, chip clips, and water bottles, while several men were passing out Thomas Muffin Tops to every customer.

That, my friends, will round out my visit to the grand opening of Publix #1798.  Off in the distance of this photo is where the liquor store will be located once it opens.  I wanted to check it out, but it looked like it was still full of boxes and had more work which needed to be completed before it could open.

If there weren't already enough customers, Publix even had a mobile billboard set up in the parking lot advertising their famous Pub Subs to the people of Crawfordville.  I do find it odd that the truck advertises a 770 area code, which means the company is probably based out of the Atlanta area.  That's a long drive to just be sitting in the parking lot!

So what did y'all think? Was it Grand? It certainly was open!  Don't expect my turnaround for future posts to be quite this fast (just over 8 hours may be a new record!), but I had a fun adventure to start off my day.  Look out for more content coming soon; I've recently visited some very interesting stores run by the competition.  

- The Sing Oil Blogger

Additional Resources: 

I archived a few articles discussing the grand opening celebrations (it looks like my post was the first to be published, BTW), so check them out for more pictures and details:

The Tallahassee Democrat via Archive.org

WCTV via Archive.org

56M-1: The Hybrid Format - Publix #1363 - Brookhaven, GA

Publix #1363

Town Brookhaven

104 Town Blvd Ste A100

Brookhaven, GA 30319

Previously, I was unaware that Sienna (CM 3.0) and Invigorate (CM 2.5) both made their debut in 2010. I also didn't realize that Publix's second-generation 54M prototype first-gen 56M prototype was the first store to introduce the world to the Sienna Environment Package. So far, I have learned of three "Hybrid Format" concepts which were designed to incorporate elements from a standard Publix and a GreenWise store to create a more premium shopping experience. While I was anticipating to capture this store with all of its early Sienna design quirks, I missed the mark by a few months and found this store had been Evergreen'd. Although I was upset to find that some of the more unique aspects of this store had been wiped away, I still got to see some strong influences from the Hybrid concept which live on to this day, in addition to remnants of 2011's prototype version of Sienna.

I've now been to three 2011-2012 era Sienna stores and all of them seem to be located in wealthier areas of the Atlanta Metro. It seems as if Publix initially intended for Sienna to be the décor used in premium stores while Invigorate targeted the majority of the Publix footprint. I've also learned that there were three distinct eras of Sienna, with the third being the most common, the second being fairly wide-spread, and the first, which this store originally featured, being very elusive.  Although this store has been remodeled to Evergreen, we will get to see some of the unique aspects that still remain. If you want to have a better idea of how this store looked when it opened, AFB posted about its sister location (the third Hybrid Format store) back in 2019 and was able to capture a few of the early Sienna oddities.  We can't take a time machine back to see how this store looked a year ago, but we can see how it looks in 2022; let's check it out!

The Store

Publix #1363 opened on April 21, 2011, as the second largest ITP Atlanta store (behind 1996's #536).  It still surprises me to see such a large supermarket built within Atlanta's I-285 perimeter; with that being said, this store was constructed on top of a parking garage to allow it to fit in a more condensed space. Another unique aspect I notice from the picture above is how the store has two exits. Typically, the modern 54M-2 will only have one entry and one exit, both centered on the store.

Walking inside, we see the typical cart storage area between the two sets of doors. This is one time when I was really saddened to not find any green beans!

Much of this section of the store will look familiar to anybody who has been to a second-gen 54M. The primary exception I see is the café and accompanying seating area. Publix seems to only build cafés in more premium markets.

Taking a look back over the front end, nothing looks too out of place here. The main thing I noticed was the island containing various lottery forms. It seems like these are typically placed in a branded fixture against a wall, and not in a Publix-supplied cabinet. This store also managed to keep its original round customer service island. Both earlier CM 2.0 and later Invigorate / Sienna stores also have a section of dropped ceiling within the ring hanging from the ceiling, but this store's was just hollow.

Stepping into the produce department, I see a few things that Publix decided to change in later stores. The first is the green arc. In newer stores, the orientation of this was flipped and shifted toward the coolers. Additionally, "Produce" signage would have been attached to this and not simply hung independently.

Is it just me, or does anybody else feel like the green on the arc clashes with the brown ceilings in this store?

Looking over toward the bakery in the front right corner, we see a sight that looks pretty familiar. We also can catch a glimpse of the edge of the café in this shot. I would like to point out how the bakery received mosaic tiles between the larger blue tiles; this is a pretty consistent sign of a store which was built before the 2016 (3rd-gen) Sienna refresh.

Next, we see the deli, hot food bar, and specialty cheese island. While this may look similar to other stores, there a few subtle differences. The first is that only premium stores receive a hot food bar or a specialty cheese island. Others would just have coolers in these locations with various cheeses or pre-made deli products. The other thing is how the sliced meats counter was swapped with the chicken and sandwich station in this store, compared to later builds of the 54M-2

I really wish I had seen this store before it was remodeled, because it previously featured a unique wood-grained deli department sign.

With a quick look back toward the front, we see the café and seating area which call the "multipurpose nook" to the right of the door home. Similar to the space in the front right corner of 42N & 49N stores, I have seen a number of different departments call this space home in the 54M-2.

This store still placed wine in the back right corner, but it looks as if it received more premium wooden shelving and a sommelier desk. It also retained a painted version of its round Sienna department signage.

Let's take one last look at the grand aisle before we move on.

I wonder how often this store has a wine specialist on-site because this station looks fairly empty.

I did manage to take a picture of this tile pattern though; you won't see this one in any-ole Publix!

Next, we'll move onto the seafood department. This is another department which had unique signage back in its Sienna days because it looks like it featured lights with a wave pattern.

One of the easiest ways to identify an early Sienna remodel is this unique brown tile pattern behind the seafood counter. Publix eventually landed on this blue one, and it seems most of the prototypes, whether new builds or remodels, received that treatment.

This store also seems to have received seafood display cases which look more premium than the ones in a standard Publix.

Here is another angle of the meat counter, and its striated muscle tile pattern.

Aisles 1 & 2 are recessed a bit from the main actionway and have a specials island in the extra space.

We'll take one more look at meat & seafood before we move on.

Aisle 4 is home to canned vegetables and pasta.

One big thing I noticed while wandering the grocery aisles of this store was the presence of these specialty endcaps every few aisles. Most of them seemed to feature gourmet or organic items, which would make sense with this store being a "Hybrid".

Returning to the back aisle, this view looks largely the same as any 54M-2. The one indicator of this store's status is the premium endcap on the edge of the frame.

Aisle 5 houses this store's selection of crackers, cookies, and office supplies . . .

in addition to candy!

Aisle 7 has beer and snacks, while aisle 8 contains the first half of frozen. I've also noticed how some stores' Evergreen aisle signs look like this and feature green frames, while others have grey frames.  I believe Publix recycled the green Sienna frames wherever they could but opted to purchase grey frames for most new-builds or non-Sienna remodeled stores.

I was hoping to channel more of my puns / sarcasm for this post, but nothing in these pictures seems to be calling my name.  Anyway, between the brown-tinted terrazzo, brown coolers, and brown ceiling, I think this store's interior is more EverBrown than EverGreen.

Aisle 9 has the remainder of frozen food and some nice khaki colored refrigerators – not the color I would've picked!

The remaining grocery aisles seem to be laid out the same as most other modern Publix stores. I would like to point out how this store has two emergency exits in this corner of the store, compared to most typically only having one; maybe this relates to the store's slightly larger size as a 56M? We also can see another GreenWise display on the endcap.

Aisle 14 features soap and cosmetics.

I'm not sure if you'll find this in a regular Publix (because I haven't really looked), but I noticed that this store had a random section of organic or specialty dental hygiene products next to the standard fare. I think the idea behind the "Hybrid Format" was to sprinkle sections like this throughout the store to provide a more upscale selection of products.

Meanwhile, aisle 15 is where you'll find yogurt, cheeses, and butter. I find it odd that water is also on this aisle, because the non-refrigerated space is typically reserved for bread, peanut butter, and jelly in other prototypes. Although the aisle signs list bread and jelly as being on this aisle, I don't see it in my pictures!

I do like the glass tiles Publix used for their pharmacy counters with Sienna.

Now we'll take a look at the "front speedway" as Publix calls it. If you didn't notice, this store also got more premium shelving for these pharmaceutical aisles in the front of the store.

This store may not have as many cards as #1228 which we toured a few weeks ago, but it still looks like a lot when it takes up the entire side of an aisle.  Greeting cards must have some high margins!

I've previously seen this collage in another Evergreen store, but I love how the designers in this package decided to leave a subtle gesture toward this store's Sienna past. The green beans may no longer be by the entrance and the artichoke may not be in the produce department, but they are still here!

The honeycomb pattern also does look nice above the pharmacy.

In the edge of this picture, you can see this store's second set of exit doors, which feels really odd if you are used to seeing the very similar 54M-2.  This seems to be a defining feature of 56M stores, or a 50,000 sq. ft. prototype I recently discovered in North Carolina.  We can also see more of the wood shelving where customers can find various supplements and health products.

While these aisles of pharmaceuticals look rather standard, I did notice that the two "vitamins" category markers did not match. I'm not sure whether this was intentional, or if one was new and one was left over from Sienna (I've never paid much attention to how these vary between décors).

Adding to the premium feel, this store also received a goat soap display.  As I've mentioned before, these seem to be reserved for higher-end locations.

Something I had never previously seen in a Publix were these fancy drink/snack coolers by the registers

It looks like Publix even went through the effort to add the Evergreen-style grey wood grain to these as an update.

Since I always seem to catch Publix with some sort of holiday decorations, this particular trip found the store making preparations for Passover.  However, I didn't notice much besides this sign acknowledging the religious celebration.

Another sign of this store's premium nature is the presence of an Apron's Catering counter.

Another fun tile pattern which you don't see every day!

We'll take one last look at the Café and entry door before we prepare the cabin for departure.

 A final thing I wanted to point out is how this store still sold bulk coffee. I don't remember the last time I saw bulk coffee with the accompanying grinder in a Publix, but I used to love smelling the different beans and asking to buy some just so I could use the grinder!

Interestingly, Publix didn't bother to change out the customer service island with the newer style of desk. I also noticed how Publix simply painted over the wood veneer on the "service" circle hanging from the ceiling because the Sienna wood pattern could still be seen between the outer ring and the inner light ring.  Regardless, that is probably something only a devout retail blogger would pick up on!

And that will conclude our tour of Publix's second store to feature the modern 54M layout (in a 56M) and the Sienna interior package. While I'm sad that I didn't manage to visit this store while it still had Classy Market 3.0, it was still a cool experience. Until next time!

- The Sing Oil Blogger