Located in the southern fringes of Volusia County we find the town of New Smyrna Beach. New Smyrna Beach is a quaint little town with a lot of history to it, especially since the town is one of Florida's oldest (with the first European settlers arriving to New Smyrna in 1768). While New Smyrna Beach is still quite young compared to Florida's oldest city, St. Augustine, founded some 200 years prior to New Smyrna, the history we'll be exploring for our next My Florida Retail series isn't quite that old. For this next series, we're only going to turn back the clock to the late 1980's. Located a few miles inland from the famous beaches, we're going to spend our time in New Smyrna's retail district located along State Route 44, home to the mainland's two major grocery stores: Publix and Winn-Dixie (pictured on the map above). These two stores, located across the street from each other, have competed against each other for some 25 years. However, 2018 marked some major changes for these two stores, which we will explore in the coming posts. For the next MFR series, it's two stores, two remodels, and two very different interpretations on what fixing up an old store means. We'll begin this series by taking a look at Publix's remodel before jumping across the street to check out the Winn-Dixie. With all this background out of the way, why not jump right into things by checking out the original NSB Regional Shopping Center Publix? Keep scrolling down for more...
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