Target's flex-format stores (originally called 'City Target') debuted in 2012, and the format has been tweaked through the years as Target began to get a feel of running smaller-than-normal stores. Florida (and the Southeastern US as a whole) got its first flex-format Target in 2017, with the opening of the Target store near the University of Florida campus in Gainesville. Florida has gained a few other Target flex stores since, including locations in Tallahassee, South Beach, Coral Gables, and the store we'll be seeing today in Orlando, with future Target flex stores planned for Grove Station (near Miami), Bradenton (the old Kmart I mentioned before - Target opted small with that one), and Disney World. As I mentioned before, Target's flex stores vary greatly in size, with the store we'll be touring today being on the larger end of the spectrum for one of these stores. The new Orlando Vineland Pointe Target is 65,000 square feet, with a much more complete product selection than one of the 15,000 square foot college-campus focused locations.
The Vineland Pointe Target is the largest anchor in the new Vineland Pointe shopping center, a new shopping center being built behind the Orlando Vineland Premium Outlets (a huge tourist destination located at the eastern edge of Disney property, just across I-4 from the last Gooding's). Being close to the tourist district and some new housing developments, Target's new store looks like it will be a popular destination for shoppers. Once tourism surges back into the area, I'm sure business will greatly increase here (and I've heard this store still gets pretty busy as it is, even with many tourists not coming into the area, so it looks like Target chose well with this location). The Vineland Pointe Target opened for business on August 16, 2020, the first new Target store in the Orlando area in over a decade. While smaller than normal, this store still sports Target's latest decor and most of the usual amenities, with certain departments cut back more than others to make up for the decrease in size.
From the outside, the exterior design of this store is quite similar to what a new-build full-size Target would look like. Even at 65,000 square feet, this store was designed with dual entrances on either side of the building, a trait usually reserved for Target's largest stores. The photo above looks toward what I'd consider the "main" entrance, located toward the left side of the building. The other entrance leads you to the grocery department and liquor store, acting more like a side door for people wanting to get in and out with a few groceries (or bottles of booze). I visited this store not long after it opened, so the "Now Open" banner was still hanging from the facade upon my visit, seen above.
The middle of the facade is a wall of windows, which illuminates the front end and the Starbucks kiosk inside. This store incorporates more windows into its design than the typical Target store, which is a nice touch we'll see more of as we tour the inside...
Stepping inside, we see the wall of windows and vestibule behind Bullseye's playground, lighting up the inside (which is a nice effect in person while shopping, but for photos, not so much with all the glare!)
Another Target logo can be found on the inner part of the vestibule, a white bullseye set onto a red-colored panel of glass.
Like every store within close proximity to Orlando's tourist district, the Vineland Pointe Target has a large Disney souvenir department. While Target does have a deal with Disney to operate special Disney Store departments, that's not what we see here. This is just the usual tourist district Disney department, flanked with more souvenir T-shirts and tchotchkes than official Disney store stuff (which, if you look at the photo at that link, has a much fancier setup with a larger focus on toys). The Disney department at this store bumps against the main front aisle behind the check lanes, taking up a decent amount of floorspace in the clothing department.
While the official Disney Stores within Target are focused on toys, T-shirts are the focus here in the tourist district. Commemorative T-shirts are a Disney vacation staple, and there was no shortage of shirts like this here.