Winn-Dixie to ALDI Conversions - Rolling List

 

List of Winn-Dixie & Harveys stores converting to ALDI

Your source for continuing coverage of the ALDI-Southeastern Grocers merger.

Last updated:  July 21, 2025

Update (May 5, 2025): After nearly a year of rumors, the extended My Florida Retail Team has compiled what we believe to be the comprehensive list of all 218 Southeastern Grocers supermarkets sold to, and retained by, German discounter ALDI.  We have collectively performed hundreds of hours of research to compile this list using a myriad of data sources to verify our information.  While many locations are marked as "unconfirmed," we believe there is at least a 90% chance that those stores will close within the next 18+ months to convert to an ALDI.  This breakthrough involved identifying data trends and monitoring additional stores selected to convert over the following weeks.  Note that no store is guaranteed to convert until officially announced; however, every additional observed conversion announcement since this information was uncovered has reinforced our hypothesis.  Expect an updated list showcasing the "new" Winn-Dixie and Harveys in the days to follow. 

Following the recent news of ALDI's completed acquisition of all Winn-Dixie and Harveys supermarkets, we have now begun to see plans to convert several SEG locations to the German discount format trickle out.  With this, your Southeastern Retail Bloggers have decided to compile a rolling list of all stores we've uncovered that are set to change as part of the "negotiated takeover".  All of the locations below have been independently verified by the MFR team using either official building permits, construction plans listed on bid sites, ALDI's website, or other news outlets.  We plan to update this list as new stores are confirmed.

Note that in addition to store number, shopping center, address, and closing date, all supermarkets listed below include their current décor package to indicate when the last full remodel was performed.  Many initially theorized that ALDI could target older stores for conversion, but that no longer seems to be the case.

Marketplace - Installed from 1993 through roughly 2003 to coincide with the expanded Marketplace store format.

Marketplace Refresh - A quick paint and polish of stores with an existing Marketplace installation.  These remodels were performed surrounding the 2005 bankruptcy.

Post-Bankruptcy / Getting Better All The Time - Installed from roughly 2007 through roughly 2010.  This remodel push was part of CEO Peter Lynch's plan to reinvigorate the company.

Southern Farmstand - Installed from roughly 2009 through 2013, this package was used exclusively at Harveys stores while under Delhaize ownership. 

Transformational - Installed from 2010 through roughly 2013, the Transformational package marked Winn-Dixie's most ambitious remodel plan since the 2005 bankruptcy.  Most of these store interiors were heavily reconstructed with all new service departments and layouts.

Green Interior - Installed from 2014 through roughly 2015 and coincided with the tenure of Randall Onstead as CEO.  This design largely continued the trends begun by the Transformational design but freshened up the look.

Down Down -  Installed from 2015 through 2020, this red design was brought in by CEO Ian McLeod to reflect the new lower prices at Winn-Dixie and shares many similarities with the package used by Cole's in Australia.

Low Low - Installed from 2016 through roughly 2018, this yellow design was used exclusively at Harveys and Fresco y Más stores and is comparable to Down Down.

Winn Win - Installed from 2020 through 2023, this design continued the red theme spearheaded by the Down Down design but refined the look to include more textures.  

Alabama

14 / 39 Stores Confirmed

17 / 39 Stores Expected

Winn-Dixie #0411 | Clanton Marketplace | 640 Ollie Ave | Clanton, AL | Winn Win *Unconfirmed

FINAL Week: Winn-Dixie #0426 | Wiregrass Plaza | 1571 Westgate Pkwy | Dothan, AL | Down Down | July 27, 2025

Winn-Dixie #0442 | Rainbow Marketplace | 3331 Rainbow Dr | Rainbow City, AL | Green Interior | March 23, 2025

Winn-Dixie #0456 | The Marketplace | 1061 US Hwy 280 E | Alexander City, AL | Down Down | February 9, 2025

Winn-Dixie #0457 | Dothan East | 1151 Ross Clark Cir | Dothan, AL | Down Down | July 20, 2025

Winn-Dixie #0464 | Country Club Shopping Center | 1740 Carter Hill Rd | Montgomery, AL | Post-Bankruptcy / Getting Better All The Time | July 13, 2025

Winn-Dixie #0473 | Semmes Marketplace | 9082 Moffett Rd | Semmes, AL | Winn Win | August 25, 2024

Winn-Dixie #0479 | Englewood Village | 9750 Hwy 69 S | Tuscaloosa, AL | Winn Win | March 9, 2025

Winn-Dixie #0500 | Pinson Marketplace | 4701 Center Point Rd | Pinson, AL | Winn Win | August 18, 2024

Winn-Dixie #0509 | Chelsea Corners | 150 Chelsea Corners | Chelsea, AL | Marketplace Refresh | March 9, 2025

Winn-Dixie #0526 | Talladega Shopping Center | 13620 Hwy 43 N | Northport, AL | Down Down | July 6, 2025

Winn-Dixie #0528 | Essex Square Marketplace | 10 McFarland Blvd | Northport, AL | Down Down | July 28, 2024

Winn-Dixie #0543 | 1952 W Dallas Ave | Selma, AL | Down Down | March 9, 2025

Winn-Dixie #0579 | Tiger Crossing Shopping Center | 1617 S College St | Auburn, AL | Marketplace Refresh | July 14, 2024

Winn-Dixie #0591 | Vigouroux Marketplace | 9948 Airport Blvd | Mobile, AL | Down Down *Unconfirmed

Winn-Dixie #0595 | Morgan Road Square | 2910 Morgan Rd | Bessemer, AL | Winn Win | August 25, 2024

Winn-Dixie #1333 | Weinacker's Shopping Center | 1550 Government St | Mobile, AL | Down Down | September 22, 2024

 

Florida

92 / 298 Stores Confirmed

170 / 298 Stores Expected

Phase 2: Winn-Dixie #0002 | 2220 County Rd 210 W | Jacksonville, FL | Down Down | August 10, 2025

Winn-Dixie #0003 | Jefferson Square | 1245 S Jefferson St | Monticello, FL | Winn Win | September 28, 2025

CLOSING Soon: Winn-Dixie #0018 | Penman Plaza | 1209 Atlantic Blvd | Neptune Beach, FL | Down Down | August 3, 2025

Winn-Dixie #0025 | Brierwood Village Shopping Center | 8775 Old Kings Rd S | Jacksonville, FL | Down Down | February 9, 2025

Winn-Dixie #0028 | Madison Square | 729 W Base St | Madison, FL | Down Down *Unconfirmed

Winn-Dixie #0030 | High Springs Plaza | 20303 N US Hwy 441 | High Springs, FL | Down Down *Unconfirmed

Winn-Dixie #0051 | Fort Caroline Trading Post | 6060-10 Fort Caroline Road | Jacksonville, FL | Winn Win | January 26, 2025

Winn-Dixie #0054 | Monument Point | 1531 Monument Rd | Jacksonville, FL | Winn Win | August 17, 2025

FINAL Week: Winn-Dixie #0084 | Amelia Plaza | 947 Amelia Plaza | Fernandina Beach, FL | Winn Win | July 27, 2025

Winn-Dixie #0093 | Grand Old Plaza | 2720 Blanding Blvd | Middleburg, FL | Down Down *Unconfirmed

Winn-Dixie #0103 | Eagle Harbor | 1545 County Road 220 | Fleming Island, FL | Green Interior | January 19, 2025

Phase 2: Winn-Dixie #0104 | Taylor Square | 2057 S Byron Butler Pkwy | Perry, FL | Winn Win | August 10, 2025

Winn-Dixie #0112 | Shores Village | 181 Blackford Way | Saint Augustine, FL | Winn Win | August 17, 2025

Winn-Dixie #0121 | Grand Cypress | 100 Little Cypress Dr | Saint Johns, FL | Winn Win | February 16, 2025

Winn-Dixie #0138 | 3260 Hwy 17 | Green Cove Springs, FL | Down Down *Unconfirmed

Winn-Dixie #0144 | Macclenny Shopping Center | 1436 SR 121 | Macclenny, FL | Down Down *Unconfirmed

Winn-Dixie #0151 | Callahan Shopping Center | 450078 SR 200 Callahan, FL | Down Down *Unconfirmed

Winn-Dixie #0163 | 901 Hwy 19 S | Palatka, FL | Winn Win *Unconfirmed

Winn-Dixie #0168 | Chiefland Regional Shopping Center | 2202 N Young Blvd | Chiefland, FL | Winn Win | June 22, 2025

Winn-Dixie #0171 | 727 W Noble Ave | Williston, FL | Winn Win *Unconfirmed

CLOSING Soon: Winn-Dixie #0174 | Girvin Plaza | 12777 Atlantic Blvd | Jacksonville, FL | Down Down | August 3, 2025

Winn-Dixie #0177 | Cedar Hills Shopping Center | 3538 Blanding Blvd | Jacksonville, FL | Winn Win | March 30, 2025

Winn-Dixie #0184 | Quincy Plaza | 1632 W Jefferson St | Quincy, FL | Rose & Teal Marketplace | September 29, 2024

Winn-Dixie #0186 | 2629 Crawfordville Hwy | Crawfordville, FL | Down Down | January 26, 2025

Winn-Dixie #0196 | 1115 N Summit St | Crescent City, FL | Winn Win *Unconfirmed

Winn-Dixie #0197 | 300 SW 16th Ave | Gainesville, FL | Down Down | December 8, 2024

Winn-Dixie #0199 | 703 Chaffee Rd | Jacksonville, FL | Down Down *Unconfirmed

Winn-Dixie #0203 | Hallandale Shopping Center | 1055 W Hallandale Beach Blvd | Hallandale, FL | Winn Win *Unconfirmed

Winn-Dixie #0213 | Grove Market | 5060 Seminole Pratt Whitney Rd | Westlake, FL | Winn Win New Construction Store | January 19, 2025

Winn-Dixie #0214 | The Shoppes of Liberty City | 1150 NW 54th St | Miami, FL | Post-Bankruptcy / Getting Better All The Time *Unconfirmed

Winn-Dixie #0233 | 11030 NW 7th Ave | Miami, FL | Winn Win *Unconfirmed

Winn-Dixie #0236 | Southland Plaza | 941 SW 24th St | Ft Lauderdale, FL | Down Down | March 23, 2025

Winn-Dixie #0247 | 1155 NW 11th St | Miami, FL | Down Down *Unconfirmed

Winn-Dixie #0249 | Bird Ludlam Shopping Center | 6770 Bird Rd | Miami, FL | Down Down *Unconfirmed

Winn-Dixie #0250 | Park View Square | 17101 Miramar Pkwy | Miramar, FL | Down Down *Unconfirmed

Winn-Dixie #0251 | 3275 SW 22nd St | Miami, FL | Down Down *Unconfirmed

Winn-Dixie #0254 | Concord Shopping Mall | 11241 SW 40th St | Miami, FL | Down Down *Unconfirmed

Winn-Dixie #0262 | Royal Oaks Plaza | 15450 NW 77th Ct | Miami Lakes, FL | Down Down *Unconfirmed

Winn-Dixie #0291 | Promenade Shoppes | 20417 Biscayne Blvd | Aventura, FL | Down Down | January 12, 2025

Winn-Dixie #0305 | The Marketplace | 8867 SE Bridge Rd | Hobe Sound, FL | Winn Win

Winn-Dixie #0306 | Diplomat Mall | 1515 E Hallandale Beach Blvd | Hallandale, FL | Winn Win *Unconfirmed

Winn-Dixie #0308 | Palm Breeze Plaza | 1105 NE Jensen Beach Blvd | Jensen Beach, FL | Winn Win | December 8, 2024

Winn-Dixie #0309 | Palm Coast Plaza | 7915 S Dixie Hwy | West Palm Beach, FL | Post-Bankruptcy / Getting Better All The Time *Unconfirmed

Winn-Dixie #0311 | The Plaza | 11290 SR 84 | Davie, FL | Down Down | August 31, 2025 *Suspected closure date

Winn-Dixie #0319 | Dixie Center | 30346 Old Dixie Hwy | Homestead, FL | Down Down *Unconfirmed

Winn-Dixie #0352 | Island Plaza | 105300 Overseas Hwy | Key Largo, FL | Down Down *Unconfirmed

Winn-Dixie #0355 | Delmar Shopping Plaza | 7024 Beracasa Way | Boca Raton, FL | Down Down | April 27, 2025

Winn-Dixie #0357 | California Club Shopping Center | 980 Ives Dairy Rd | Miami, FL | Down Down *Unconfirmed

Winn-Dixie #0370 | Sunset Plaza | 8710 SW SW 72nd St | Miami, FL | Winn Win *Unconfirmed

Winn-Dixie #0378 | Intercoastal Mall | 3805 NE 163rd St | North Miami Beach, FL | Bilingual Post-Bankruptcy / Getting Better All The Time *Unconfirmed

Winn-Dixie #0386 | Galt Ocean Marketplace | 3800 N Ocean Blvd | Fort Lauderdale, FL | Transformational *Unconfirmed

Winn-Dixie #0412 | Tiger Point Shopping Center | 3319 Gulf Breeze Pkwy | Gulf Breeze, FL | Down Down *Unconfirmed

Winn-Dixie #0487 | Palm Court | 3157 W 23rd St | Panama City, FL | Down Down | August 25, 2024

Winn-Dixie #0488 | Panama Plaza | 23200 Front Beach Rd | Panama City Beach, FL | Down Down | August 25, 2024

Winn-Dixie #0489 | Dogwood Park Plaza | 5428 Dogwood Dr | Milton, FL | Down Down | March 2, 2025

Winn-Dixie #0494 | Wye Shopping Center | 17184 Front Beach Rd | Panama City Beach, FL | Down Down *Unconfirmed

Winn-Dixie #0498 | Cantonment Marketplace | 1550 S Hwy 29 | Cantonment, FL | Down Down *Unconfirmed

Phase 2: Winn-Dixie #0504 | Eastgate  Shopping Center | 7135 North Ninth Ave | Pensacola, FL | Winn Win | August 10, 2025

Winn-Dixie #0506 | Nine Mile Plaza | 312 E Nine Mile Rd | Pensacola, FL | Down Down | September 22, 2024

Winn-Dixie #0535 | Pelham Plaza | 50 S Blue Angel Pkwy | Pensacola, FL | Winn Win *Unconfirmed

Winn-Dixie #0541 | Oak Monte Shopping Center | 798 Beal Pkwy | Fort Walton Beach, FL | Winn Win | October 27, 2024

Winn-Dixie #0552 | Bay Point Marketplace | 2533 Thomas Dr | Panama City, FL | Down Down | October 12, 2025 *Reported closure date

Winn-Dixie #0555 | Lafayette Plaza | 4478 Market St | Marianna, FL | Winn Win

Winn-Dixie #0556 | Cordova Collections | 4751 Bayou Blvd | Pensacola, FL | Down Down *Unconfirmed

Winn-Dixie #0558 | Crestview Marketplace | 1326 N Ferdon Blvd | Crestview, FL | Down Down *Unconfirmed

Winn-Dixie #0560 | 98 Palms | 981 US Hwy 98 | Destin, FL | Down Down *Unconfirmed

CLOSING Soon: Winn-Dixie #0566 | Uptown Station | 99 Eglin Pkwy NW | Fort Walton Beach, FL | Down Down | August 3, 2025 

Winn-Dixie #0577 | Defuniak Square | 1030 US Hwy 331 S | Defuniak Springs, FL | Winn Win *Unconfirmed

Winn-Dixie #0607 | Park Place Plaza | 12975 Park Blvd | Seminole, FL | Down Down | March 30, 2025

Winn-Dixie #0608 | Dade City Market Place | 12649 Hwy 301 | Dade City, FL | Down Down *Unconfirmed

Winn-Dixie #0609 | Avon Park Shopping Center | 802 US Highway 27 S | Avon Park, FL | Marketplace Refresh | October 13, 2024

Winn-Dixie #0611 | Sunset Plaza | 18407 US Highway 41 | Lutz, FL | Post-Bankruptcy / Getting Better All The Time | November 17, 2024

Winn-Dixie #0631 | Lakeland Highland Plaza | 2900 Lakeland Highlands Rd | Lakeland, FL | Winn Win | February 16, 2025

Winn-Dixie #0632 | Imperial Christina Plaza | 6902 S Florida Ave | Lakeland, FL | Winn Win | July 28, 2024

Phase 2: Winn-Dixie #0639 | Waters 8438 N Armenia Ave | Tampa, FL | Down Down | August 10, 2025

Winn-Dixie #0640 | Independence Square | 1296 CR 1 | Dunedin, FL | Winn Win

CLOSING Soon: Winn-Dixie #0649 | Paragon Crossing | 11100 4th St N | St. Petersburg, FL | Down Down | August 3, 2025

Winn-Dixie #0652 | Sunrise Plaza | 31100 Cortez Blvd | Brooksville, FL | Winn Win *Unconfirmed

Winn-Dixie #0655 | Elfers Square | 6033 SR 54 | New Port Richey, FL | Down Down *Unconfirmed

Winn-Dixie #0657 | Sarasota Towne Center | 5400 Fruitville Rd | Sarasota, FL | Transformational | June 8, 2025

Winn-Dixie #0658 | Carter Plaza | 15200 Municipal Dr | Madeira Beach, FL | Winn Win | August 17, 2025 *Suspected closure date

Winn-Dixie #0664 | Lakeland Market Place | 6600 N Socrum Loop | Lakeland, FL | Down Down *Unconfirmed

Winn-Dixie #0672 | New Port Richey Market Place | 12120 Moon Lake Rd | New Port Richey, FL | Winn Win | December 15, 2024

Winn-Dixie #0683 | Zephyrhills Marketplace | 36348 State Road 54 | Zephyrhills, FL | Down Down

Winn-Dixie #0698 | Rutland Plaza | 1049 62 Ave N | St. Petersburg, FL | Down Down *Unconfirmed

Winn-Dixie #0701 | Lake Wales Shopping Center | 1860 State Route 60 East | Lake Wales, FL | Winn Win | November 17, 2024

Winn-Dixie #0702 | South Plaza | 1230 S Broad St | Brooksville, FL | Down Down *Unconfirmed

Winn-Dixie #0708 | Mariner Village | 11092 Spring Hill Dr | Spring Hill, FL | Down Down *Unconfirmed

Winn-Dixie #0710 | Hudson Plaza | 14134 US 19 | Hudson, FL | Winn Win *Unconfirmed

Winn-Dixie #0713 | Dundee Ridge Plaza | 28047 US Hwy 27 | Dundee, FL | Winn Win *Unconfirmed

Winn-Dixie #0720 | 4100 McCall Rd | Englewood, FL | Winn Win | February 23, 2025

Winn-Dixie #0721 | 960 S. Main Street | LaBelle, FL | Down Down *Unconfirmed

Winn-Dixie #0728 | East Gate Square | 14600 Palm Beach Boulevard | Fort Myers, FL | Winn Win | August 17, 2025 *Reported closure date

Winn-Dixie #0736 | Promenades Mall | 3280 Tamiami Trail | Port Charlotte, FL | Down Down | May 18, 2025

Winn-Dixie #0737 | Kings Crossing Shopping Center | 2000 Kings Highway | Port Charlotte, FL | Winn Win | April 20, 2025

Winn-Dixie #0743 | Golden Gate Center | 4849 Golden Gate Pkwy | Naples, FL | Winn Win *Unconfirmed

Winn-Dixie #0751 | Immokalee Plaza | 1602 Lake Trafford Rd | Immokalee, FL | Winn Win *Unconfirmed

Winn-Dixie #0757 | Viscaya Square | 901 North Nob Hill Rd | Plantation, FL | Down Down *Unconfirmed

Winn-Dixie #0777 | University East Shopping Center | 9535 E Fowler Ave | Thonotosassa, FL | Winn Win *Unconfirmed

Winn-Dixie #1654 | 3212 SE SR 21 | Melrose, FL | Winn Win *Unconfirmed

Harveys #1688 | 777 Market St | Jacksonville, FL | Low Low | June 22, 2025

Harveys #1689 | Edgewood Square Shopping Center | 2261 W Edgewood Ave | Jacksonville, FL | Low Low | October 13, 2024

Winn-Dixie #2206 | Forest Center | 15912 E SR 40 | Silver Springs, FL | Winn Win *Unconfirmed

Winn-Dixie #2207 | Canoe Creek Plaza | 3318 Canoe Creek Rd | St. Cloud, FL | Post-Bankruptcy / Getting Better All The Time | November 10, 2024

Winn-Dixie #2223 | Homosassa Regional Shopping Center | 3792 S. Suncoast Blvd | Homosassa, FL | Winn Win | November 24, 2024

Winn-Dixie #2229 | Marion Oaks Shopping Center | 184 Marion Oaks Blvd | Ocala, FL | Winn Win | November 3, 2024

Winn-Dixie #2230 | Palm Bay West | 190 Malabar Rd SW | Palm Bay, FL | Down Down *Unconfirmed

Winn-Dixie #2233 | 434 Center | 951 W SR 434 | Longwood, FL | Down Down *Unconfirmed

Winn-Dixie #2237 | Debary Commons | 2 N Charles R Beall Blvd | Debary, FL | Down Down *Unconfirmed

Winn-Dixie #2242 | Miller Blvd & Micro Racetrack Rd | Fruitland Park, FL | Undeveloped Store

Winn-Dixie #2246 | Errol Plaza | 1565 W Orange Blossom Trl | Apopka, FL | Down Down *Unconfirmed

Winn-Dixie #2261 | Tavares Shopping Center | 450 E Burleigh Blvd | Tavares, FL | Down Down *Unconfirmed

Winn-Dixie #2263 | W-D Plaza | 2200 S Atlantic Ave | Daytona Beach Shores, FL | Winn Win (Oldest currently operating Winn-Dixie store; circa 1956) *Unconfirmed

Winn-Dixie #2271 | Lockwood Shopping Center | 1021 Lockwood Blvd | Oviedo, FL | Down Down | September 28, 2025 *Suspected closure date

Winn-Dixie #2278 | Metro West Marketplace | 1401 S Hiawassee Rd | Orlando, FL | Winn Win | October 20, 2024

Winn-Dixie #2309 | Ormond Beach Shopping Center | 353 West Granada Blvd | Ormond Beach, FL | Down Down | December 8, 2024

Winn-Dixie #2311 | Riverwood Shopping Center | 4025 S Nova Rd | Port Orange, FL | Down Down | March 23, 2025

Winn-Dixie #2313 | 2880 Howland Blvd | Deltona, FL | Down Down | September 15, 2024

Winn-Dixie #2320 | The Walker Ridge Square | 1122 N Main St | Bushnell, FL | Winn Win | January 12, 2024

Winn-Dixie #2325 | Canaveral Plaza | 100 Canaveral Plaza Blvd | Cocoa Beach, FL | Down Down *Unconfirmed

Winn-Dixie #2327 | Dairy Plaza | 1535 N Singleton Ave | Titusville, FL | Winn Win *Unconfirmed

Winn-Dixie #2328 | The Ocean Springs Shopping Village | 961 E Eau Gallie Blvd | Melbourne, FL | Winn Win | December 1, 2024

Winn-Dixie #2329 | Port St. John Plaza | 6257 US Hwy 1 | Port St. John, FL | Winn Win | January 26, 2025

Winn-Dixie #2335 | 1955 N SR 19 | Eustis, FL | Down Down *Unconfirmed

Winn-Dixie #2336 | Lake Harris Square | 27405 US Hwy 27 | Leesburg, FL | Winn Win | February 9, 2025

Winn-Dixie #2337 | La Plaza Grande South | 944 Bichara Blvd | Lady Lake, FL | Down Down *Unconfirmed

Winn-Dixie #2348 | Shoppes of Victoria | 281 SW Port St Lucie Blvd | Port St. Lucie, FL | Down Down *Unconfirmed 

Winn-Dixie #2349 | Indrio Crossings Plaza | 4870 N Kings Hwy | Fort Pierce, FL | Down Down *Unconfirmed

Winn-Dixie #2354 | Sebastian Lake Shopping Center | 995 Sebastian Blvd | Sebastian, FL | Winn Win | March 2, 2025

Winn-Dixie #2355 | Towne South Plaza | 4976 S US Hwy 1 | Fort Pierce, FL | Down Down *Unconfirmed

Winn-Dixie #2366 | Oslo Plaza | 2950 9th St SW | Vero Beach, FL | Winn Win | May 4, 2025

Winn-Dixie #2367 | Inlet Marketplace | 7960 US Hwy 1 | Micco, FL | Winn Win | March 16, 2025

Winn-Dixie #2380 | Goodings Lake Mary | 120 International Pkwy | Lake Mary, FL | Winn Win

NEW Closing Date: Winn-Dixie #2400 | 458 Venice By-Pass | Venice, FL | Sweetbay | October 3, 2025 *Suspected closure date

Winn-Dixie #2404 | 5805 Manatee Ave | Bradenton, FL | Winn Win | December 15, 2024

Winn-Dixie #2411 | 6851 Gulfport Blvd | South Pasadena, FL | Sweetbay

Winn-Dixie #2413 | 15692 N Dale Mabry Hwy | Tampa, FL | Down Down | September 29, 2024

Winn-Dixie #2421 | 1651 SE Hwy 19 | Crystal River, FL | Winn Win | November 17, 2024

Winn-Dixie #2425 | 1360 Tampa Rd | Palm Harbor, FL | Sweetbay | April 6, 2025

Winn-Dixie #2427 | 1254 Jacaranda Blvd | Venice, FL | Winn Win | April 20, 2025

Winn-Dixie #2429 | 6400 Massachusetts Ave | New Port Richey, FL | Winn Win | December 8, 2024

Winn-Dixie #2433 | 2100 West Swann Ave | Tampa, FL | Deluxe Down Down | October 20, 2024

Winn-Dixie #2437 | 7131 N US Hwy 441 | Ocala, FL | Down Down *Unconfirmed

Winn-Dixie #2439 | 1951 S Mccall Rd | Englewood, FL | Winn Win | March 23, 2025

Winn-Dixie #2441 | 8837 N 56th St | Temple Terrace, FL | Winn Win *Unconfirmed

Winn-Dixie #2443 | 3327 9th St N | St. Petersburg, FL | Sweetbay | February 2, 2025

Winn-Dixie #2444 | 1023 N Tamiami Trail | Ruskin, FL | Down Down

Winn-Dixie #2445 | 1202 W Main St | Inverness, FL | Down Down *Unconfirmed

Winn-Dixie #2459 | 9101 Little Rd | New Port Richey, FL | Winn Win *Unconfirmed

Winn-Dixie #2465 | 3250 US 27 S | Sebring, FL | Down Down *Unconfirmed

Winn-Dixie #2468 | 11310 SE Hwy 301 | Belleview, FL | Down Down

Winn-Dixie #2474 | 61 Bell Blvd N | Lehigh Acres, FL | Down Down | January 12, 2025

Winn-Dixie #2480 | 5660 Bayshore Rd | North Fort Myers, FL | Down Down | February 23, 2025

Winn-Dixie #2484 | 4221 Mariner Blvd | Spring Hill, FL | Winn Win *Unconfirmed

Winn-Dixie #2487 | 38901 CR 54 E | Zephyrhills, FL | Down Down *Unconfirmed

Winn-Dixie #2491 | 1737 E Oak St | Arcadia, FL | Sweetbay | November 10, 2024

Winn-Dixie #2499 | 16751 Fishhawk Blvd | Lithia, FL | Sweetbay | October 27, 2024

Winn-Dixie #2501 | 4230 Bee Ridge Rd | Sarasota, FL | Sweetbay | February 2, 2025

Winn-Dixie #2503 | 27301 Wesley Chapel Blvd | Wesley Chapel, FL | Down Down *Unconfirmed

Winn-Dixie #2507 | 17649 Gunn Hwy | Odessa, FL | Sweetbay | November 24, 2024

Winn-Dixie #2517 | 13016 Race Track Rd | Tampa, FL | Winn Win | January 12, 2025

Winn-Dixie #2521 | 10580 Colonial Blvd | Fort Myers, FL | Down Down *Unconfirmed

Winn-Dixie #2523 | Lake Sumter Landing | 820 Old Camp Rd | The Villages, FL | Down Down | November 24, 2024

Winn-Dixie #2527 | 252 Harbor Village Ln | Apollo Beach, FL | Down Down | October 6, 2024

Winn-Dixie #2529 | 6425 County Line Rd | Tampa, FL | Sweetbay | December 8, 2024

Winn-Dixie #2531 | 1171 South Pinellas Ave | Tarpon Springs, FL | Sweetbay *Unconfirmed

Winn-Dixie #2533 | 1016 Cape Coral Pkwy | Cape Coral, FL | Down Down *Unconfirmed

Winn-Dixie #2550 | Hardee County Center | 1133 S 6th Ave | Wauchula, FL | Down Down

Winn-Dixie #2558 | Cobblestone Commons | 8855 Boynton Beach Blvd | Boynton Beach, FL | Winn Win | November 17, 2024

Winn-Dixie #2566 | Griffin Farm Shopping Plaza | 211 Wheelhouse Ln | Lake Mary, FL | Winn Win *Unconfirmed

 

Georgia

8 / 25 Stores Confirmed

11 / 25 Stores Expected

Winn-Dixie #0060 | Lanier Plaza | 1941 Glynn Ave | Brunswick, GA | Winn Win | June 22, 2025

Winn-Dixie #0067 | 341 Venture Dr | Brunswick, GA | Winn Win | July 14, 2024

Winn-Dixie #0068 | 284 Hyde Park Commons | Brunswick, GA | Winn Win *Unconfirmed

Winn-Dixie #0070 |  Creekside Market | 2714 Osborne Rd | St Marys, GA | Green Interior | December 15, 2024

Winn-Dixie #0166 | Camden Corners Shopping Center | 1390 Boone St | Kingsland, GA | Post-Bankruptcy / Getting Better All The Time | March 16, 2025

Winn-Dixie #0169 | Shotwell Street Plaza | 915 Shotwell St | Bainbridge, GA | Marketplace | November 10, 2024

Harveys #1639 | 901 W Ward St | Douglas, GA | Low Low *Unconfirmed

Harveys #1627 | 1011 E 16th Ave | Cordele, GA | Low Low | March 30, 2025

Harveys #1655 | 106 E Parker St | Baxley, GA | Low Low *Unconfirmed

Harveys #1667 | Gray Station | 208 W Clinton St | Gray, GA | Southern Farmstand | June 22, 2025

Harveys #1697 | Market Place of Americus | 1208 Crawford St | Americus, GA | Low Low | November 17, 2024

 

Louisiana

12 / 28 Stores Confirmed

16 / 28 Stores Expected

Winn-Dixie #1329 | 211 Veterans Memorial Blvd | Metairie, LA | Down Down *Unconfirmed

Winn-Dixie #1404 | 8601 Jefferson Hwy | River Ridge, LA | Down Down *Unconfirmed

Winn-Dixie #1405 | 2112 Belle Chasse Hwy | Gretna, LA | Winn Win | November 17, 2024

Winn-Dixie #1411 | 5901 Airline Dr | Metairie, LA | Down Down | July 7, 2024

Winn-Dixie #1426 | Algiers Plaza | 3008 Holiday Dr | New Orleans, LA | Transformational | January 26, 2025

Winn-Dixie #1430 | Riverside Market | 5400 Tchoupitoulas St | New Orleans, LA | Post-Bankruptcy / Getting Better All The Time *Unconfirmed

Winn-Dixie #1432 | Park Plaza Shopping Center | 3300 Paris Rd | Chalmette, LA | Down Down | April 13, 2025

Winn-Dixie #1444 | Luling Marketplace | 12125 Hwy 90 | Luling, LA | Down Down | January 19, 2025

Winn-Dixie #1448 | Main Street Shopping Center | 2100 Collins Blvd. Suite 132 | Covington, LA | Down Down | April 20, 2025

Winn-Dixie #1449 | 804 W Oak St | Amite, LA | Winn Win | September 15, 2024

Winn-Dixie #1472 | 401 N Carrollton Ave | New Orleans, LA | Winn Win *Unconfirmed

Winn-Dixie #1502 | 2985 Gause Blvd | Slidell, LA | Winn Win | February 16, 2025

Winn-Dixie #1504 | 3030 Pontchartrain Dr | Slidell, LA | Winn Win | October 6, 2024

Winn-Dixie #1537 | Town | 2302 W Thomas St | Hammond, LA | Winn Win | March 2, 2025

Winn-Dixie #1581 | Riverside Plaza | 5005 Church Street | Zachary, LA | Down Down | November 10, 2024

Winn-Dixie #1590 | 17682 Airline Hwy | Prairieville, LA | Winn Win | September 29, 2024

 

Mississippi

5 / 6 Stores Confirmed

5 / 6 Stores Expected

Winn-Dixie #0533 | North Hills Marketplace | 5100 Hwy 39 N | Meridian, MS | Down Down | September 3, 2025 *Suspected closure date

Winn-Dixie #1478 | Spring Plaza | 1515 Bienville Blvd | Ocean Springs, MS | Down Down | April 13, 2025

Winn-Dixie #1479 | Long Beach Village | 109 N Cleveland Ave | Long Beach, MS | Winn Win | February 9, 2025

Winn-Dixie #1511 | Orange Grove Shopping Center | 11312 N Highway 49 | Gulfport, MS | Winn Win | November 10, 2024

Winn-Dixie #1513 | K-Mart Shopping Center | 10511 D'Iberville Blvd | D'Iberville, MS | Marketplace Refresh | August 25, 2024

 

Total Conversion Count:

Confirmed

Winn-Dixie Stores: 127 / 371

Harveys Supermarkets: 5 / 25

Expected

Winn-Dixie Stores: 212 / 371

Harveys Supermarkets: 7 / 25 

Additionally, take a look at this map of all ALDI, Harveys, and Winn-Dixie locations as of the closing of the merger and see if you can predict which stores will be the next to convert.  Feel free to leave any ideas down in the comments or give us a shout if you find news of another store that we have missed in the list above!

In an unexpected twist, it appears that ALDI plans to construct liquor stores of its own in Florida, marking a first for the company.  Plans for the conversion of Winn-Dixies #2413 in Tampa and #2527 in Apollo Beach reveal existing Winn-Dixie liquor stores being rebadged and relocated to the new ALDI side of the buildings.  This poses the question of whether ALDI intends to operate the liquor stores itself or lease them out to a third party.  Regardless, it appears that the German discounter has long-term ambitions for the lucrative alcohol market in the state of Florida.

Furthermore, the MFR team has confirmed that Winn-Dixie Liquors #0505 in Panama City Beach continues to operate status quo despite the adjacent supermarket having closed in August.  Its unclear whether or not other affected liquor stores will follow suit.

Winn-Dixie #2527 Conversion Plans - Exterior Elevation featuring relocated liquor store

Stores with future liquor stores notated in building plans:

Winn-Dixie #0168 | Liquor #0148 | Chiefland, FL

Winn-Dixie #0488 | Liquor #0505 | Panama City Beach, FL

Winn-Dixie #0736 | Liquor #0761 | Port Charlotte, FL

Winn-Dixie #1478 | Liquor #1489 | Ocean Springs, MS

Winn-Dixie #2309 | Liquor #2310 | Ormond Beach, FL

Winn-Dixie #2311 | Liquor #2307 | Port Orange, FL

Winn-Dixie #2328 | Liquor #2331 | Melbourne, FL

Winn-Dixie #2329 | Liquor #2318 | Port St. John, FL

Winn-Dixie #2425 | Liquor #2426 | Palm Harbor, FL

Winn-Dixie #2427 | Liquor #2428 | Venice, FL

Winn-Dixie #2439 | Liquor #2440 | Englewood, FL

Winn-Dixie #2480 | Liquor #2481 | North Fort Myers, FL

Additional details and liquor stores will be noted as they are revealed.  In the meantime, feel free to leave a comment below if you have more information on this news.

Ever since this deal has begun, we have wondered what would happen to all of the Winn-Dixie and Harveys stores remaining after the "50 or so" stores selected to convert to the German discount banner.  We may not have a full picture yet; however, that information is slowly beginning to surface.  Check out what we have learned about the following locations:

 

Alabama

4 / 39 Stores Closed

Winn-Dixie #0433 | 3952 US Hwy 80 | Phenix City, AL | Down Down | May 11, 2025

Winn-Dixie #0517 | 3925 Crosshaven Dr | Vestavia Hills, AL | Green Interior | May 11, 2025 | Rumored to reopen as a Walmart Neighborhood Market

Winn-Dixie #0572 | West Gate Plaza SC | 5440 Hwy 90 W | Mobile, AL | Down Down | April 27, 2025

Winn-Dixie #0590 | Hillcrest Market Place | 6300 Grelot Rd | Mobile, AL | Down Down | April 27, 2025

 

Florida

2 / 298 Stores Closed

Former Winn-Dixie Headquarters | 5050 Edgewood Ct | Jacksonville, FL | Sold to Cannon Commercial Inc.

Winn-Dixie #0179 | 11101 Old St Augustine Rd | Jacksonville, FL | Post-Bankruptcy / Getting Better All The Time | Closed to convert to Enson Market | May 11, 2025

Winn-Dixie #2570 | Cypress Trace | 13300 S Cleveland Ave | Fort Myers, FL | Winn Win | April 27, 2025 

Georgia

1 / 25 Stores Closed

Winn-Dixie #0443 | 4231 Macon Rd | Columbus, GA | Down Down | April 27, 2025 | Closed to convert to Foodland

 

Breaking News (February 7, 2025): C&S Wholesale Grocers is Purchasing 170 Southeastern Grocers Supermarkets and the Winn-Dixie brand. 

Update (April 14, 2025): C&S plans to close several under performing stores, with the current list shown below in the "Closed" section.

Breaking News (May 1, 2025): C&S announced it plans to close the Baldwin distribution center, leaving a striking void in the current Southeastern Grocers hometown of Jacksonville.

 

Your Southeastern Retail Bloggers strive to keep this list current; however, with any breaking news, there may be errors or missing information. Please leave a comment below if you discover any incorrect information or have a tip that we may have missed. Most importantly, don't forget to document the world around you because what may be taken for granted today could be gone tomorrow!

My Florida Retail Blog is run as a passion project by a team of forensic internet scrapers, history junkies, and retail enthusiasts.  Since we are not beholden to anybody, we are not afraid to share the good, bad, and ugly truth.  To that, we try to keep to the facts and shy away from letting our biases intervene with our reporting.  If you would like to learn more about our personal projects, make sure to check out The Sing Oil Blog, The Albertsons Florida Blog, and The Mid-South Retail Blog.

M*A*S*H - Major American Sandwich Headquarters (Plus a Chek-up on Winn-Dixie #2230)

MASH Hoagies

190 Malabar Road SW Suite #119, Palm Bay, FL - Palm Bay West

Today's post is a presentation of Brevard County retail

     There are many big names in the chain sandwich shop industry - Subway, Jimmy John's, Jersey Mike's, Firehouse Subs, etc. that push sandwiches on the national level, with plenty more regional players in this game too, like Larry's Giant Subs, Primo Hoagies, and Potbelly, and that's not including other grocers and gas stations (like Publix and Wawa) famous for sandwiches too. In addition to all those big national and regional players today, there are many others who tried to make their name known in the sandwich field that are practically unheard of today, those others eventually scaling back after being eclipsed by the gains of the competition or internal issues. Quizno's and Blimpie are two famous examples of sandwich chains that have scaled back considerably in recent times, but are still around with locations few and far between. While Quizno's and Blimpie's issues are more famous due to their national presence, Central Florida had a sandwich chain of its own that expanded rapidly in the 1980's and 1990's just to have shrunken down to a single location today - MASH Hoagies. Once peaking at around 15-20 locations throughout Central Florida in the 1990's, MASH was a common name in the sandwich game in these parts, particularly along Florida's Space Coast and Brevard County (the county in which the chain was founded and headquartered). Brevard County is also where the final MASH location stands today, which we'll visit once we learn a little more about the lost history of this former sandwich shop chain:

Finally get to dust this graphic off again!

     MASH Hoagies traces its origins back to 1982, when 22-year-old Joe Allison, fresh out of Florida State University, returned home to Brevard County and decided to open a Philadelphia-style sandwich shop. While a native of nearby Satellite Beach, Allison ended up opening his first sandwich shop in Northeastern Palm Bay, strategically located near a large complex that housed operations for one of the county's largest employers - Harris Inc. - an aerospace defense company. Allison worked at a sandwich shop while in school at Florida State, and decided to put those skills he learned while on the job as a student to the test with a shop of his own. In order to differentiate his shop from the others in the field, Allison decided to theme his shop after his favorite TV show - M*A*S*H.

The first location of MASH Hoagies was located in this shopping center located at 2135 Palm Bay Road NE in Palm Bay, FL, pictured as it was in 2011 by Google Street View. Today, Thrifty Produce (located at the far right of the image above) has expanded into this entire building as of the late 2010's, erasing any traces of the original MASH location that may have been left behind.

     For those of you in the younger age brackets who may not be as familiar with the show, M*A*S*H was a TV show that ran on CBS from 1972 until 1983, depicting over its 11 seasons the trials and tribulations of the members of the 4077th Mobile Army Surgical Hospital (aka MASH) during the Korean War. Typically described as a "comedic drama" due to its mix of humor from the lives of the staff mixed with the seriousness war and surgery, M*A*S*H became a cultural icon of the 1970's and is still regarded to this day as one of the greatest television shows of all-time by numerous television pollsters. The airing of show's final episode, "Goodbye, Farewell and Amen", on February 28, 1983 still holds the record for the most-watched episode of scripted television too. When the first MASH Hoagies opened during the show's penultimate season, there was certainly plenty of hype about the show and many loyal fans, and I'm sure the quirky theme helped draw folks to the shop for that reason as well. M*A*S*H enjoyed success in syndication after its original run ended, and still airs on many classic television stations today (although these days, I still think a lot of the theming is probably lost on the 35-and-under crowd who may venture into the last remining shop today - probably one of the negative side effects of theming a restaurant around a TV show as a long-term plan, although at least M*A*S*H has had much more cultural staying power through the years compared to other television shows).

     In addition to the placing of M*A*S*H TV show memorabilia around the restaurant, Allison also named all of his sandwiches after characters on the program. Customers could come in and order a "Hawkeye" sandwich (the Italian special) or the "Klinger" with ham and roast beef, for example, all prepared in MASH's signature style with the meat wrapped around the edge of the sandwich to keep all the toppings from falling out.

     Between the theme and the sandwiches themselves, Allison's original sandwich shop had proven to be a success. MASH Hoagies had expanded to 13 locations in Brevard, Indian River, Orange, and Seminole Counties by 1985 via franchising agreements. That same year, Joe Allison also sold the MASH chain (inclusive of the original Palm Bay location he owned fully plus the franchise rights for all the others) to investors Duane Speanberg and Garry Collins of Indialantic for $100,000 plus ongoing royalties. While Speanburg and Collins felt the TV show theming helped draw some business, they were mostly impressed by the quality product the chain was putting out.

     Under the ownership of Speanburg and Collins, MASH would enter one additional county, Volusia, and began seeking out franchisees to open locations in St. Lucie and Duval Counties, although I have not found record that either of those expansions ever panned out. While further expansion plans may not have worked out in the end, MASH Hoagies did enjoy additional growth within its home base of Brevard County during the 1990's, where the chain had a considerable reputation being its home turf. 

     Another method of expansion by MASH in the 1990's was partnering with Brevard County locations of Mapco Express gas stations. Mapco locations in Titusville, Cocoa, Rockledge, and Palm Bay would all feature MASH Hoagies as their primary convenience store food service offering, with that partnership continuing after all the Mapco locations in the area were converted to the Starvin' Marvin brand. MASH also became the official food service partner for the new Brevard County Government Complex in Viera when that opened in 1994, with full-service MASH counters located in the main office complex as well as in the courthouse across the street.

The only photo I could find of a Brevard County Starvin' Marvin location. Starvin' Marvin was owned by Speedway, hence the shared "Moving S" logo. By the late 1990's the Starvin' Marvin stores were converted to the Speedway brand, with Speedway pulling out of Florida in 2004 and selling most of their locations to Sunoco at that time. Speedway would return to Florida a decade later after buying the retail assets of Hess Corporation.

     By the early 2000's, MASH had mostly contracted back to being a Brevard County-only chain. MASH's locations in the Orlando and Daytona Beach areas had closed during the 1990's, with the Indian River County locations in Sebastian and Vero Beach closing by the end of the 1990's. The MASH locations within the Starvin' Marvin (later Speedway) stations also appear to have closed in the early 2000's as well, although I don't know if that happened before or as part of Speedway's sale of its Southeastern assets to Sunoco in 2004. The two MASH locations within the Brevard County Government Complex also closed around 2004 from what I could find as well. With other franchisees across the county closing their MASH shops around the same time as the Speedway and Government Complex locations, by the mid-2000's, the only shops I can find record of still being open were located in Titusville, Cocoa, Rockledge, and Palm Bay.

     Of those 4 locations I just mentioned, two of them didn't last much longer past the mid-2000's, with record of the Titusville and Rockledge locations all disappearing by the 2006-2007 timeframe. The Cocoa location was the second longest holdout, remaining in operation until ca. 2014, which is the last time I found record of it being open. With Cocoa gone, for the last decade the Palm Bay West MASH Hoagies has been left as the last of its kind from a chain that peaked loudly by the 1990's, just to slowly and quietly fade into obscurity during the 2000's.

     Before we get to taking a look at the last MASH, I have a few of the former locations to show. We'll start off with an article about the owner of the Lake Washington MASH Hoagies in Melbourne, published in the Florida Today in 2000. The owner, Jeanne Lee, explains how she became a MASH franchisee and her thoughts about the brand, along with a glimpse of what MASH looked like at the turn of the 21st Century.

     Located in Lake Washington Square just to the right of a Publix that was recently rebuilt, the former Lake Washington MASH is now home to a hair salon.

     Near downtown Melbourne, the former MASH located at 225 W. Hibiscus Boulevard is now a gyro shop.

     Mostly locating in in-line, nondescript strip mall locations, there really isn't too much to see as far as remnants of MASH's past go, so I didn't go too crazy trying to photograph all of them myself since there wasn't much to look at. However, as I was scouring Google Street View trying to see if any MASH relics remained in the wild, I spotted this interesting sight in a 2011 Google Streetview capture. Pictured here is the former Merritt Island MASH location at 2068 N. Courtenay Parkway, and the sub shop to inherit this location following MASH's closure (Magic Hoagies) reused part of MASH's sign - the "MA" and the "Hoagies" part with the underline are straight from MASH's logo, with the new lettering painted over the old "SH". Magic Hoagies has since closed and the sign was taken down, with this space having served as a few different tenants in recent years.

     The MASH Hoagies in Rockledge located at 563 Barton Boulevard managed to keep its signage up by the time the first Google Streetview car drove through in 2007. I'm not sure if the location was still open when this Streetview image was taken, but a new tenant was in this space by 2011.

     The Cocoa MASH located at 908 Dixon Boulevard closed sometime around 2014, however, its signage remained up until 2019!

     While the space was still empty when I stopped by for a few photos in 2021, the landlord had installed new sign boxes for each tenant space, bringing to an end the old MASH sign (as well as the remaining window graphics too).

     When I stopped by Dixon plaza in 2021, it was mostly empty, with the only tenant at the time being a barber shop to the right of the former MASH space.

     Peeking through the window, we find the bones of a former sub shop, but no remaining decor or other MASH relics except for a counter, which like M*A*S*H the TV show, ended its run after many years of service to its fans. Since these pictures were taken, Dixon Plaza has shown a bit of a revival, with a few new tenants taking space in the once mostly-empty strip. The former MASH Hoagies is one of the spaces that has found new life after almost a decade of sitting empty, and is now home to a new salon (much like the former Lake Washington MASH we just saw).

     Now that we've learned a bit about the history of MASH Hoagies, it's about time we try one of the "Best Subs in Brevard" at the world's last MASH Hoagies, right? So we'll jump in the helicopter car and head over to Palm Bay West shopping center to try one of these elusive sandwiches...

Like a sandwich, I'm on a roll with dusting off these special feature graphics today!

     Like many of its locations from the past, the Palm Bay West MASH Hoagies lies amongst a strip of small stores, this location "sandwiched" between a payday loan shop and a chain tutoring center. Overall though, Palm Bay West is a rather large shopping center located in the center of Palm Bay, a regional draw with big-name anchors such as Rose's, Ollie's, Winn-Dixie, NCG Cinema, and Dollar Tree. Those anchors bring quite a bit of foot traffic to this center, which may throw some extra business to the last MASH.

     The Palm Bay West MASH Hoagies opened in August 1997, a later opening in MASH's tenure, possibly making this location one of the last (or potentially the very last) new MASH to open, as the chain began its slow decline shortly after.

     Even though MASH is down to this single location, they still claim to offer the "Best Subs in Brevard", a phrase that appears on many of their posters and advertisements hung around the restaurant. You can see that slogan on the Pepsi-sponsored window sign as well as on the fittingly named "sandwich board" just out of frame to my right:

     Even in 2025, MASH still continues to use its vintage 1980's style logo to this day, using a font very reminiscent of the one Sears was using around the same time MASH was founded.

Seems ironic seeing the word "Tofu" on the TV screen while walking into a sandwich shop

     Going inside MASH, the restaurant still looks and feels a lot like 1997 with the choice of furnishings, the modern flatscreen TVs and the newer looking tile floor being some of the only more updated touches. However, while the furnishings were older, they were still in decent shape and the restaurant itself was clean. The walls were covered with pieces of M*A*S*H memorabilia, including pieces from the run of the TV show as well as references to the book and the movie that started the original M*A*S*H mania. There were some interesting memorabilia pieces too, as that framed photo you see above the trash can was a signed portrait of William Christopher, the man who played Father Mulcahy in the M*A*S*H TV series.

Photo courtesy of Jonathan L. on Google Maps

     During my visit, there were a few people inside the small dining area eating, so I wasn't able to get a good overview photo of the dining area. The above photo from Google Maps will have to suffice, showing the few booths and tables available for eat-in patrons to use.

     Toward the back of the restaurant was the ordering and assembly counter. Orders are placed at the front of the counter, with the sandwich prep area stretching along the counter toward the wall where the "Hoagies" sign is hanging. I believe that "Hoagies" sign is the same as the one we saw in the restaurant's exterior signage out front, as it looks identical.

     Two flatscreen menu boards are hung above the ordering counter, common in many modern restaurants. The item names are hard to see on the menu board, so here's a close-up of some of the offerings as seen on the paper take-home menu:

     In 2025, you can still order MASH's signature sandwiches named after the characters from the show, this portion of the menu dating back to the chain's founding in 1982 (however, the original $3.10 average cost for a sandwich in mentioned in that 1985 article sounded much better than these modern prices!).

     In addition to the TV show memorabilia, memorabilia from MASH's own past was hung on the walls, like these older posters from when MASH had multiple locations throughout East Central Florida. While most holdout locations of once-sizeable chains tend to brush off those glory days or play down past attempts at expansion, MASH's website takes an opposite approach and states this: "The first MASH Hoagies Sandwich Shop opened in 1981 [sic] in Palm Bay, Florida and had expanded to 12 stores spanning from Vero to Cocoa Beach [sic]. Unfortunately over time locations closed, but have no fear the new ownership plans to open more Deli Restaurants near you." At least MASH isn't trying to hide its former days as a major local chain like many other broken chains do. The part about a future expansion is interesting too. There are still a lot of people online who fondly remember MASH from the glory days who would like to see that happen, so I guess we'll have to see if MASH tries to become a chain once again (although I've yet to find anything definitive about such plans besides that statement).

     The ordering station and cash register are located in the cutout to my left, with the counter to my right home to the soda machine and some snack items for sale. The photo above also looks out into the small dining room too. Sandwich shops aren't know for being large places, so that's all I have to share of the physical MASH restaurant itself. With my sandwich in hand, let's take a moment to observe the food:

     I will say this - it was a good sandwich! At over $10 it was a bit on the pricey side for a sub (at least in my mind, although Pub Subs, when not on special, run about the same price these days, which is why I've cut back on those too). During my visit there was a constant stream of people coming in to order sandwiches, mostly to go, so it seemed like the last MASH still had a following. Having survived over a decade now on its own, the current owners must be doing something right to keep pressing on and hinting at expansion again. While I'm not a foodie by any means, I would recommend MASH to anyone looking for a decent sandwich while in Palm Bay, as you get good food and an interesting glimpse into the past when you visit MASH!

     While that's all I have to say about MASH, for those of you who are longtime readers of AFB and MFR, you may remember the Palm Bay West shopping center as being notable for another reason (besides being home to the last location of a sandwich shop chain). If I pan my camera a little more to the left, we'll see one of the other interesting tenants housed at Palm Bay West:

     A few doors down from MASH Hoagies, we find the Palm Bay West Winn-Dixie, one of the handful of Central Florida Winn-Dixie stores given a full remodel to the chain's "Transformational" design in the early 2010's. We originally toured the Palm Bay West Winn-Dixie in a really old AFB post from 2015. Being that a decade(!) has passed since our lest check-up on this store, being we're a few doors down at MASH, why not stop by the Winn-Dixie again to see what's new, and for me to share some sad news about this store's future too (and I think you can probably guess what that means). For the next part of this post, I present to you one of the supermarket industries most unwanted M*A*S*H-ups:

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And a special new graphic just for today's post too!

Winn-Dixie #2230 / Future Aldi #XXX

190 Malabar Road SW, Palm Bay, FL - Palm Bay West

     It seems like Aldi really has it out for these Transformational stores. Per the blog's sources, only 4 Transformational stores will be left in the chain by 2027 - Margate, Lake Worth, Fern Park, and Miramar Beach. Unfortunately, this store in Palm Bay did not make the cut to be spared, however, it came very close to staying as a go-forward location had some events transpired at their original intended timelines. Back in 2021, Aldi announced plans to open a second Palm Bay store (to relieve the overcrowded first) in the new Crown Center plaza development a few miles east of here near the Malabar Road Walmart Supercenter. Had all gone as planned, that new Aldi should have opened around 2023 or so, however, the retail plaza portion of that development has been plagued with delays, delays that caused Aldi's planned neighbor, Del Taco, to pull out of the development early in the process. Unfortunately, the new Aldi never made it out of the ground by the time Aldi finalized its plans to buy Winn-Dixie in 2023. Considering the newly acquired real estate from Winn-Dixie and the ongoing delays at Crown Plaza, Aldi, like Del Taco, backed out of Crown Plaza in 2023, seemingly in favor of opening the chain's second Palm Bay store in the town's Transformational Winn-Dixie down the road. I had assumed from the start of the Winn-Dixie conversions that this store would eventually become one of them, seeing how Aldi's plans at Crown Center disappeared from Palm Bay's permitting site around the same time the Winn-Dixie deal went through. As of mid-2025, the formal announcement of this store's conversion has not been released, but this is one of the locations we have on good accord as being in the pipeline for conversion, confirming my original thoughts.

     As you can see, since we last toured this store in 2015, it received a remodel. That remodel happened in early 2020, meaning this store received the Down Down decor. Many Transformational stores received remodels to the Down Down decor in the late 2010's (even though these were already some of the nicest and most modern stores in the chain at the time), so I can only guess that meant many of these Transformational stores were good performers for the chain. I wouldn't be surprised if that was the case, considering these stores were quite nice compared to the average Winn-Dixie! 

     As I went to grab a cart, I noticed that one of the carts in the line was prepped with the hardware to accommodate a quarter deposit - a practice run for the conversion, I see!

     Actually, I've seen those carts with the handles to accommodate the quarter deposits at a few Winn-Dixies of late, and they actually pre-date Aldi by a few years. While I've never seen the quarter deposits on these carts put to use, maybe these were a sign of what was to come?

     Stepping inside, we see the Down Down remodel was mostly cosmetic, as outside of the new wall decor all of the fixtures date back to this store's Transformational remodel from 2012. Much like Down Down, the original Transformational wall decor wasn't anything too elaborate, and Down Down actually doesn't look too bad in here. The original decor had more pops of color, which was nice, but Down Down suits these stores well, as this decor was designed to pair with a higher ceiling like this. At the end of this post, you'll have to let me know which decor you think looks better in here - the original Transformational decor or Down Down.

     When the Transformational stores first rolled out, one of the biggest changes they brought to Winn-Dixie was the expansion of the prepared foods offerings. While many of the prepared foods offerings (like the salad, olive, and BBQ bars, as well as the custom sub station seen in the original post) were removed over time, this store still had a solid prepared foods offering. Interestingly, having mentioned that old custom sub station, I should note that this store recently brought that back to life, but with a twist. Instead of making custom subs again, the sub counter was transformed into custom burger counter, stocked with burger toppings for the new cooked to order hamburgers this store sells. While I've been seeing the new hamburgers roll out to Winn-Dixie stores of late as a pre-made offering alongside the chicken sandwiches, this store is so far the only example of a Winn-Dixie where you order the burgers custom made fresh with choice of toppings. I really liked the concept, and at $3.99 for a fully dressed custom burger (either plain or with choice of cheese) was a steal, especially when you consider how much a Big Mac is these days! I'm surprised Winn-Dixie took the effort to install such a new offering in a store destined for conversion in the next year or two, but I hope this custom burger option finds its way into more stores soon (and if you know of any others with it, please let me know!).

     The bright afternoon sunlight from the entrance door washed out this photo, but even with the recent changes and simplification of the prepared foods offerings (minus what I just described in my burger tangent), all of the trays within the counter were filled with food. Facing the customer service desk was the self-serve wing bar, with a selection of full-service sides in the trays next to that facing the door. Full-service main dishes (like ribs) were placed on the angle, with the portion of the counter directly in front of me being the former custom sub-turned-burger bar (although when this photo was taken, the conversion to the burger bar had not happened yet, with that area then serving as the spot where all the pre-made subs were put together before being placed in the cooler just out of frame to my right). There were a number of people here ordering the dinner special of a meat and two sides while I was here on this afternoon too, so it seems like this store still does decent prepared food sales.

     The front half of the grand aisle near the deli department is home to produce, with the service floral counter in the front right corner.

     Moving further back, after produce are a few short aisles running parallel to the front wall. Formerly home to natural foods, these aisles were now home to prepackaged breads, rolls, and PB&J accessories.

     The store's bakery is located just out of frame to my left, behind the deli, with beer and wine located in the back right corner of the store at the end of the grand aisle.

     Leaving the grand aisle, the service seafood counter appears to my right, followed by the self-service meat coolers as you press further along the back wall.

     The back of the service island is visible to my right as we look down aisle 1, with a companion "BEVERAGES" sign painted on the back of the island to fill the space which formerly housed this sign. Also to note in that linked photo, the warehouse-style steel racks that used to be placed against the wall were removed in favor of more traditional shelving during the Down Down remodel.

     Looking across the store's front end, not only do we find very large bags of popcorn, but we see the check lanes off to my left, with the former pharmacy counter in the distance beyond those.

     A small Dollar Shop was added during the store's Down Down remodel, that occupying the front half of aisle 3. The back half of the aisle was home to greeting cards, office products, and other non-food et cetera.

     While these Transformational Winn-Dixie stores were quite nice, one of the biggest criticisms about them has always been the floors. With this store originating back in 1989 as an early-generation Marketplace that was expanded in the 1990's, you know the original concrete slabs weren't going to look very pretty when exposed. Here in aisle 4 the condition of the floors wasn't a huge problem, however...

     …the scars of remodels past start to show on the floor in aisle 6. Throughout our tour you'll see more examples of the floor scaring and the filled troughs from pipe installation/replacement that look like something straight out of a cheap Kroger remodel.

     Looking at the back of the store again, here's another view toward the service seafood counter and the grand aisle.

     Aisle 9 is home to the beauty department, which received extra signage during the Down Down remodel.

     From aisle 10, here's a look at the closed pharmacy counter. The pharmacy closure at this store was spurred from the Aldi acquisition in 2023, with this store not doing much to hide or block the closed counter from view.

     The last aisle in this store, aisle 14, is home to not only a very noticeable floor scar, but also the dairy department as well as part of the frozen foods. More frozen foods were located next door in aisle 13, with the remainder located in an alcove straight ahead:

     Between the left wall and the former pharmacy was this alcove, home to the store's Ice Cream department. Prior to the Transformational remodel, this area would have been home to the store's original bakery. When that was removed, it created this alcove, which blends in nicely with the new layout as an ice cream alcove.

     Even though the pharmacy is now closed, a few short aisles of pharmaceuticals remain in front of the old pharmacy counter. Beyond that we see the store's "Thank You" sign, under which was the old "Community Connection" seating area, converted in a random alcove of self-serve kiosks following the Down Down remodel. 

     It's going to be sad saying good-bye to this store when its time comes for an Aldi conversion. So far, only one Transformational Winn-Dixie has fully completed its new "transformation" into an Aldi, that being the Government Street location in Mobile, AL. For some pictures of what this store may look like in a few years, you can see what the final product in Mobile looks like here. As you can see in that Mobile example, Aldi took over the side of the building opposite the main glass entrance from Winn-Dixie, where the island was. I wonder if the other upcoming Transformational conversions will be of a similar nature, as Aldi may not want to deal with the expense of ripping out the service island and leaving that to be someone else's problem for the future.

     Anyway, to wrap this post back around to our original subject of MASH Hoagies, the Palm Bay West Winn-Dixie does have a small connection to the sub shop a few doors down. For as long as I can remember, MASH has been offering coupons on the back of the Winn-Dixie receipts at this store as part of a promo deal some Winn-Dixie stores participate in with local businesses. It was these ads on the back of the Winn-Dixie receipt that first made me aware of MASH to begin with, and it wasn't until I accidently found an old MASH ad that I realized MASH was once a chain. If it wasn't for the Palm Bay West Winn-Dixie, this post may have never came to be!

     Hopefully everyone enjoyed this look at a piece of "lost" Floridian retail history, as well as the update on the Palm Bay West Winn-Dixie while we're at it. Being that the primary subject of today's post was a M*A*S*H-themed sandwich shop, I can only think of this as a fitting way to conclude our post:

Photo courtesy of IMDb

More to come in the future, so until the next post,

AFB