Photo courtesy of Publix |
Publix #1898
9179 Babcock Street SE, Palm Bay, FL - Shoppes at Cypress Bay
Today's post is a presentation of Brevard County retail |
I'm on a bit of a roll for MFR it seems - two new posts in one month from me, and I may have something for February to share too! Anyway, while there's been plenty of talk about Winn-Dixie on this blog lately, I figured I'd change things up for the moment and talk about Publix today. Unlike the ever-shrinking (once again) Winn-Dixie, the ever-growing Publix keeps finding new places around Florida to add new stores, as if having 874 locations in this state wasn't enough! Opening on December 5, 2024, we'll be touring Publix's 872nd Florida location to see what Publix has been up to of late. While there haven't been any Earth-shattering changes out of Publix lately, I did want to showcase one minor change Publix made in the past year to their ever-spreading Evergreen decor. Outside of that change to Evergreen, another new-for-2024 addition to Publix's grand opening line-up made the cut for the Day 1 photo taken above - the famous giant Publix shopping cart!
Photo courtesy of Publix |
In addition to the giant shopping cart touring the streets of Palm Bay on grand opening morning, the grand opening also featured the traditional ribbon cutting ceremony (pictured above) alongside the usual parade of free samples inside and the cooler bag giveaway. I didn't get the chance to visit this store for grand opening morning (or grand opening day), instead popping by a few days later for a visit:
By the time I arrived here, most of the pomp and circumstance from the grand opening was gone (as well as the giant shopping cart, which had rolled off to fulfill large shopping trips elsewhere).
Publix #1898 is a fairly standard modern 48M store with the upper-level dining area and deli island, with this store design serving as Publix's default for new stores these days. The store we're touring today was built in the southernmost part of Palm Bay, Brevard's County's largest city, in an area sprouting with development along the new St. John's Heritage Parkway near its interchange with Interstate 95. Publix #1898 was one of 3 new Publix stores planned for the city in the near future, alongside its sibling store #1899 in the western part of town near Heritage High School and a replacement for the 1970's-era store #215 at Palm Bay Center (currently Brevard County's oldest Publix store). Store #1899 is projected to open sometime in 2025, although details on the replacement of #215 are rather murky on when that project will move forward.
Stepping inside, we're welcomed to our new Publix store by this sign in the cart vestibule (sans the green beans these days). The brown tiles used in the vestibule (which look like something out of a 1980's supermarket) clash with the otherwise all gray surroundings in here.
During my visit, the only signs left of the grand opening celebration were these literal signs on a table in the vestibule, announcing a gift card contest for anyone who used their Club Publix account at checkout during the store's first week in operation. Sadly, yours truly wasn't the winner.
Entering the store and turning to the right, we spy the deli island in the front right corner of the building.
The deli island is set up with the Pub Sub station front and center, facing shoppers entering the store. Hot foods are located to the right of the sub station facing the wall, with the sliced meats to the left of the subs facing floral. If I remember right, cheeses are in a case on the back of the island, facing produce. Speaking of produce, that's where I was standing to take this photo, as that department is what comes next following the deli island.
Floral is in an island off to the side of produce, backing up to the first grocery aisle. Being right before Christmas when I took these photos, there was no shortage of poinsettias in the floral department!
Turning around to view the rest of the (immaculately stacked) produce department, we find the meat and seafood counter in the back right corner. With meat and seafood in view, this is probably a good time for me to comment on the change that happened to Evergreen in early 2024 - if you haven't noticed already, the font used on the department signs is different. The change is pretty subtle (as the font is now more round than square like the original version), and it's a much less shocking font switch compared to when Classy Market 1.0 changed from the serif to sans-serif fonts. Still, the new font is the largest overhaul Evergreen has seen since it was first introduced in 2019, and this change seems to suggest Evergreen isn't going anywhere anytime soon.
Leaving the meat and seafood service counter, as we continue along the back wall, we enter the dairy department. In these newer stores, most of the back wall coolers are home to dairy, as the meat coolers now line the right side wall next to produce.
Moving into the grocery aisles, we begin with breakfast foods in aisle 1. In the background of this photo is the customer service counter, which has returned to the store's front wall in these 48M builds (although Publix has changed the design and placement of the counter since the 48M's debut, but it's still in the same general area on the front wall next to the entrance).
Moving along to aisle 2, we find the international foods and canned goods.
What's amazing is that Publix's stores can still look this nicely faced well after the grand opening. They're one of the few stores that can do this well on a consistent basis, probably because they're one of the few grocery chains that still has adequate salesfloor staffing all the time.
Returning to the back wall, the bakery begins to come into view in the back left corner of the building.
Two aisles of frozen foods are located in the center of the store, one of which is pictured above.
The lights reflect off the shiny new terrazzo here in aisle 12, home to cleaning supplies.
In the back left corner, the bakery resides all by itself between the dairy coolers and beer. I feel like Publix should have swapped the placement of the meat and seafood counter and the bakery in these 48M stores, as that would have made the grand aisle feel a little more complete compared to having the bakery on the opposite side of the store from the rest of the service departments.
The store's last aisle, aisle 15, is home to beer and wine.
Leaving aisle 15, we find the pharmacy in the front left corner of the store, its traditional location in most of Publix's designs for the last 2 decades. The pharmacy had yet to open for the day when I was here, which is why the shutters were pulled down.
This look across the store's front end will be our last from ground level, as no tour of a 48M Publix would be complete without a few photos taken from the upper level dining area:
Before we look out at the salesfloor, here's a quick look at the upper level dining area itself, which was super quiet this early in the morning (I was the only one up here besides a few employees that came up the stairs to access the offices/breakroom area behind me). Unlike a lot of other newer 48M stores, this location lacks an outdoor portion to the seating area (even though there are windows here overlooking a faux balcony).
The part you've all been waiting for: the balcony photos of the salesfloor!
You really get a different perspective of the store looking down at it from a vantage point like this, and hopefully it helps you people outside of Publix territory understand how one of these stores are laid out if you've never been in one.
Back outside, the only occupant (so far) of the little strip center attached to the Publix building is the Publix Liquor store. Publix debuted this new signage for its liquor stores earlier in 2024 as well, beginning with the opening of the first Publix in Kentucky (which included the first Publix Liquors store outside of Florida).
So that's what's new at Publix. While Publix has a lot of new stores lined up for 2025, it remains to be seen if any other breaking developments come out of Publix this year. Coming up in the near future though, Publix will be expanding further into Kentucky in 2025, and will also be breaking further into new parts of Virginia like Hampton Roads and towns along the I-81 corridor like Roanoke and Winchester. With the first Kentucky store only opening in 2024, I don't know if 2025 will be too soon for a reveal of Publix's 9th state (as the company still has a lot of infill work in Virginia and Kentucky to do), unless something opportunistic comes Publix's way at least. The year is still young, so we'll see what happens, and we'll let you know of any major developments that may come out of Publix in 2025 as well.
More to come from me soon both here on MFR and over on my namesake blog, so until the next post,
AFB
I'm still upset that Swifty had to point out the font change in my own pictures before any of us noticed -- I guess I was so focused on the Tallahassee GreenWise converting to a Publix in the first place that I neglected to see it was using a new font!
ReplyDeleteAnyhow, I do like the look of the new font better than DIN, and I suppose that means we are stuck with Evergreen for at least a few more years. This Publix otherwise looks like any other 48M I've seen over the last few years! One of these days I'll get around to posting where I saw the giant shopping cart the day before this store opened . . .
Very nice store! I’d like to visit one someday with that upper seating area.
ReplyDeleteDo all new Publix stores have self checkout available, or is that only for the larger stores.
I’ve noticed my local Publix seems to have fewer lines open lately, tonight (a Friday at 6 PM), two lanes were open, one express and one regular, and nobody was at customer service.
Seems lately that three lines at night is about average, with some two being typical. They’re about like Winn Dixie is at night here as well with amount of open lines.
Most new Publix stores have the mezzanine seating area, and every one I've seen has self-checkout now.
DeleteOn a different note, Friday evenings seem to be one of the slowest non-work times at a supermarket, in my experience. I'm not surprised that your store only had two lanes open.